The Iceberg has always been dedicated to identifying and celebrating the greater mass of hard-to-see business events legacies lying hidden under the all-too-visible tip of travel and hospitality spending. So now it’s time to examine what lies beneath in a bracing new way. It’s time to take a deep breath and plunge “Below the Waterline”. In…
Cambridge is capitalising on its reputation in medical science and technology, winning international events that will bring in more than 3,000 delegates and £3.2 million of economic impact over the next two years. The Cambridge Biomedical Campus is also expanding into one of the world’s leading centres in the sector. From AMI Intellectual Capitals…
London has been chosen to host the IEEE RAS (Robotics and Automation Society) flagship International Conference on Robotics and Automations in 2023. Over 4,000 experts in artificial intelligence and robotics will attend the four-day conference at ExCeL London, bringing £13 million into the city. The event will feature a robotics competition for schoolchildren. From Association Meetings International…
Hamilton in New Zealand has hosted a record-breaking Native American and Indigenous Studies Association Conference. The event, held at the University of Waikato, was being staged for the first time outside the United States or Canada. It attracted a record 1,872 registrations from countries as far afield as Scandinavia and South America. From Meetings International…
Lord Mayor Adrian Schrinner has announced Brisbane will receive an economic boost of over AU$112 million from new business events taking place in the city over the coming years. The forecast is an annual record achieved by Brisbane Marketing with partners including BCEC (the Brisbane Convention & Exhibition Centre). From Meetings International…
Dubai Business Events, the emirate’s convention bureau, has secured 118 business events during the past six months, attracting 75,200 delegates to the city. The meetings include the World Hospital Congress 2021, the ISPRS Geospatial Week 2021, and the AIPPI World Intellectual Property Congress 2025. From Association Meetings International…
Support from a who’s-who of top Australian scientific minds has just secured ICME15 for Sydney in 2024. The International Congress on Mathematical Education is the largest event in its field, and was won by advocates including Australia’s Chief Scientist, one leading mathematician, and a YouTube sensation maths teacher. From AMI Intellectual Capitals…
Bordeaux Convention Bureau has become the 49th DMO (destination marketing organisation) to join the Global Destination Sustainability Index, an Iceberg partner that ranks cities by their environmental performance. The wine capital of the world is a hub for meetings of the medical industry, academia and learning, the digital economy and aeronautics. From Association Meetings International…
Glasgow Convention Bureau has reported best-ever year-end results with conference business generating more than £150 million for the city. Between 2018 and 2019, Glasgow hosted more than 530 conferences which brought in almost 160,000 delegates. Four significant medical meetings alone boosted the local economy by more than £17m. From Association Meetings International…
Italy has seen a jump in international events it stages with major overseas participation, up from 7.9 percent in 2017 to 8.1 percent in 2018. Overall conferences and events held in Italy rose by 5.8 percent in 2018, with delegates down by 2.4 percent after a fall in international association conferences. From Meetings & Incentive Travel…
The international conference just staged in Ljubljana, Slovenia, by Iceberg partner European Cities Marketing included thoughts about destination sustainability from Nobel prize winner and climatologist Lučka Kajfež Bogataj. Another Iceberg partner participating, the Global Destination Sustainability Index, also released its third white paper. From European Cities Marketing…
“Business Events Legacies”, the Joint Meetings Industry Council’s recent report, reveals “significant” failings in the way governments measure the true value delivered by conferences, congresses and trade shows. But further sharing of sector impact stories could give the report weight in the battle to convince the world of the industry’s worth. From UFI…
How can associations grow in a manner that creates a positive impact on society? This is the key question the five-year-old Dubai Association Centre is aiming to address this December at the Dubai World Trade Centre in the second edition of the Dubai Association Conference. Impact and legacy will be centre stage. From Boardroom…
The perspectives on outreach and legacy of associations, compared with destinations, have significant differences. So says a new study by MeetDenmark, the development association for business and event tourism in Denmark, and meetings consultancy and Iceberg partner GainingEdge. But the study also shows common ground to build on. From Boardroom…
This project collected, analysed and synthesised the findings of all prior Joint Meetings Industry Council Case Studies to deliver a verdict on the broader contributions that conferences, congresses, trade shows, convention centres and bureaux deliver to destinations, communities, industries and economies. The cases were drawn from four continents: Europe, Asia, South America and Australia. The…
A multi-year, international study of business events has found a mismatch between how governments value the sector and its broader long-term outcomes, with researchers recommending ways the industry can better document these legacies. The report is a compendium of the Joint Meetings Industry Council Case Studies hosted right here on The Iceberg. From Meetings International…
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