Sector: Business Events

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Refining the Value Proposition, Telling the Story

Over the past decade the industry of business and professional events has refined its value proposition to policymakers and local communities in terms of its transformative contribution to civil society. The Joint Meetings Industry Council, which presents The Iceberg, and The Iceberg itself, have together been telling the story. From IBTM…

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Montreal’s Nursing Knowledge Attracts Major Meeting

Montreal, a city cofounded by the first lay nurse in North America, has secured the International Council of Nurses Congress in 2023. More than 8,000 nursing professionals are set to attend the event, which is expected to generate almost $21.4 million in economic benefit for Montreal and Quebec. From AMI Intellectual Capitals…

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Four Destinations for Conferences with a Conscience

A history of war or peace, or of injustice or justice, has made four cities ideal destinations for conferences with a conscience: The Hague, global home of conflict resolution, Bogotá, after half a century of Colombian conflict, Belfast, after the Northern Ireland peace process, and Kigali, after Rwanda’s genocide. From Association Meetings International…

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Berlin to Host Meeting on HIV Science

VisitBerlin has announced a “major success” after being chosen to host the 11th International AIDS Society Conference on HIV Science in 2021. Over 6,000 experts will attend the largest global event of its kind at the CityCube, Messe Berlin. In 2018 medicine, healthcare and pharma accounted for 22 percent of Berlin events. From Meetings & Incentive Travel…

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2018 UK Meeting Spend Rose, Says Report

Average spend per meeting in the UK increased in 2018, while lead and conversion times came down year on year, according to the latest HBAA Meetings Barometer. The report, developed by HBAA with The MeetingsBenchmark, also reveals a wide range in the average day delegate rate across the country. From Meetings & Incentive Travel…

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Gold Coast Grows Association Business

Australia’s Gold Coast recorded an increase of 19 percent in association meetings for the twelve months to 30 June 2018. Data compiled for the Queensland Business Events Survey shows that 313 associations met on the Gold Coast in the last financial year, up from 263 conferences recorded in the previous twelve months. From Boardroom…

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Dundee and Angus Events Bring in £71m

A 2018 economic impact report published by the Dundee & Angus Convention Bureau shows that £71 million was generated from the thriving business events sector in the Scottish region last year. The figure represents a four percent increase on 2017. The area attracted 257,000 conference and event delegates in 2018. From Association Meetings International…

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Belfast Launches Events Marketing Campaign

Belfast’s official tourism marketing agency, Visit Belfast, has launched a new marketing campaign designed to rapidly accelerate the volume of inbound business conferences and events taking place in the city. The digital-led campaign is the city’s largest-ever dedicated business tourism marketing initiative. From Association Meetings International…

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Meetings Africa 2019 Breaking Records

The continent’s premier trade show for the event industry Meetings Africa opened with South Africa’s Tourism Minister Derek Hanekom (pictured right) claiming broken records. He said the 14th edition of the show at the Sandton Convention Centre in Johannesburg had in fact attracted 338 exhibitors, a rise of ten percent over 2018. From Meetings & Incentive Travel…

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Melbourne Wins 2023 Rotary International

Melbourne has been chosen as host city for the 2023 Rotary International Convention, a massive gathering expected to attract delegates from almost every country in the world. The event will be worth over AU$88 million to the local economy, so the bid led by the Melbourne Convention Bureau faced stiff competition. From Association Meetings International…

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Edinburgh Marketing Wins Stay of Execution

Edinburgh Marketing, the body behind the city’s convention bureau, has been dealt an eleventh hour reprieve after city councillors accepted a counter offer to proposed cuts. The council had sought to slash the organisation’s funding by £567,000 next year and by 89 percent over two years. Now it has reinstated £267,000. From Association Meetings International…

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Revamped AIME 2019 Held in Melbourne

The revamped 2019 Asia-Pacific Incentives and Meetings Event (AIME) has taken place in Melbourne. In addition to plenary sessions, a mini hackathon and a series of break-out sessions, industry chiefs also attended an invitation-only Leaders Forum, which examined emerging technology and consumer trends in the Asia-Pacific region. From PCMA…

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Christchurch Seeking Key Sector Events

AEG Ogden, the newly unveiled operator of the AUS$400 million Christchurch Convention and Exhibition Centre Te Pae, has said it will tap into key city industries to attract big international business events. The company, which also runs ICC Sydney and Brisbane’s BCEC, said Te Pae would benefit from its “global connections”. From Association Meetings International…

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Bid Fund Business Doubles to AU$187m

The value of the business events secured with the help of Tourism Australia’s Business Events Bid Fund Program has almost doubled from AU$97 million to a record AU$187 million in the past three months. Total expenditure by international meetings visitors in the year ending September 2018 was AU$4.9 billion, up 16 percent. From TTG Mice…

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Messe Frankfurt Power Goes Renewable

Messe Frankfurt, which claims to be the “world’s largest” event organiser and exhibition ground owner, will source all of its electricity from a renewable energy provider in 2020. This includes power for the stands and halls at the company’s various Frankfurt venues. The exhibition grounds already have three photovoltaic systems. From Association Meetings International…

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Heike Mahmoud

Chief Operating Officer, Estrel Berlin

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Heike Mahmoud has been Chief Operating Officer (COO) and authorized signatory at Estrel Berlin, Europe’s largest hotel, congress and entertainment complex with over 1,000 hotel rooms and 30,000 sqm of event space, since August 2024. She is responsible for the operational business of Estrel Berlin and the marketing of the new Estrel Tower, the first…

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Liverpool Honours £10.8m Ambassadors

Conference ambassador programme Club Liverpool has honoured the ambassadors who brought £10.8 million worth of events to the city in 2018. Each ambassador who successfully brought a meeting to Liverpool was awarded a certificate by the Lord Mayor, with ten in all presented for seven different events. From Meetings & Incentive Travel…

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DMO MD Condemns Edinburgh Cuts

Leaders from one of Europe’s most prestigious gatherings of destination marketing organisations have voiced disbelief at proposed budget cuts which could see the end of both Marketing Edinburgh and the city’s convention bureau. Partner of the Iceberg European Cities Marketing’s Spring Meeting 2019 has just been held in the Scottish capital. From Association Meetings International…

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