M&C Asia Connections is an exclusive tabletop tradeshow that unites Asia’s top suppliers and global buyers in the MICE industry. This premier event offers a compelling agenda tailored for forward-thinking MICE professionals to forge impactful connections through pre-scheduled 1-to-1 business appointments and enriching networking sessions. Leveraging Northstar’s comprehensive global MICE database and esteemed brands, M&C…
From IAPCO: The results of the Global Socio-Political Impact Survey of 2025 which was issued by the International Association of Professional Congress Organisers (IAPCO), in collaboration with the National PCO Association Task Force members and global Strategic Partners, show two-thirds of respondents (59.53%) reported that global conflicts have impacted their ability to plan or host…
IAPCO is the global community for accredited PCOs. At AIME in Melbourne this year, the organisation’s immediate past president and CEO of ICMS Pty Ltd, Sarah Markey-Hamm, shares the importance of curiosity in achieving the most potent outcomes – and storytelling – being sought from the organisation’s member-facilitated events. Markey-Hamm and the organisation’s PR lead,…
The Australian Business Events Association (ABEA) broke new ground when it successfully brought all industry organisations and stakeholders under one umbrella organisation. In so doing, its CEO, Melissa Brown, has the mandate to craft the message conveyed to government – across all departments. As its chair, Peter King, reminded The Iceberg when the association was…
“It’s more than a visitor economy,” says Damien Kitto, CEO of Business Events Adelaide. And the benchmarking and KPIs that track the impact data of events reveal metrics that extend far beyond the consumption economy of events hosted in the South Australian capital. The reason lies in the value sought by the Department of Trade…
By Matthias Schultze, Managing Director, German Convention Bureau: How Business Events Can Adapt to Megatrends and Unlock Future Business Potential Business events remain vital arenas for innovation and strategic dialogue. Yet, in a rapidly changing world shaped by technological, societal and environmental shifts, these platforms are undergoing transformation themselves. In its most recent research phase,…
From NBC News: Business travel’s four-year crawl out the pandemic was on track to continue this year, but the US trade war has scrambled that outlook. “The big word is uncertainty,” said Suzanne Neufang, CEO of the Global Business Travel Association, which had forecast worldwide spending to surge to $1.64 trillion in 2025, up from…
Learn how to integrate AI into your event strategy to create more purposeful, data-driven event experiences. In this interactive course, you will learn how to use AI-driven strategic alignment, audience empathy mapping, and S.M.A.R.T. goal-setting to design impactful events. AI-Driven Event Strategy is your gateway to leveraging AI tools like Spark, ChatGPT, and Claude to…
From Northstar Meetings Group: The April 2025 Northstar/Cvent Incentive PULSE Survey reveals some major shifts and challenges for incentive travel programs. Optimism levels for incentive travel have dropped dramatically in the past six months. Nearly half of planners say their programs have been negatively affected by recent changes in government, social and economic policies. Business…
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