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Associations World Congress: Moving Between the Streams

The Associations World Congress has just taken place in Gothenburg, Sweden. After an opening forum for medical associations, with a keynote on collaboration from Volvo, a new format encouraged delegates to move freely between content streams. Highlights included sessions about governance, communications and also the association of the future. From Boardroom…

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Destination Marketing: The Role of Conference Ambassadors

No convention bureau would be seen dead without a conference ambassador programme. But why are they important? Here’s a round up from Edinburgh, where budget cuts recently threatened the very existence of its ambassadors, to Glasgow, Dubai, Montreal (whose ambassador gala awards is pictured), Calgary, Ottawa, Toronto and Korea. From Association Meetings International…

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The Iceberg’s James Latham: Creating Positive Impact

How can events have a “positive impact” on their destination? James Latham of The Iceberg discusses key trends in legacy and how meetings can create them, legacies being those outcomes relating to the purpose of an event in trade, innovation, education, healthcare, conflict resolution etc. which grow over time. From BestCities Global Alliuance…

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Big Questions, Difficult Answers: Meetings and Climate Change

The looming threat of climate change poses huge questions for the international meetings industry, particularly for high profile global events under intense media scrutiny like COP24, the World Economic Forum and the UN Climate Change Conference. But does the sector itself have the answers, and how is it approaching the problem? From Association Meetings International…

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Medical Meetings: Correctly Diagnosing Return on Investment

The financial health of a medical association convention can depend on whether its exhibition floor is or isn’t sold out. Attending doctors though aren’t usually buying drugs directly but prescribing them. So measuring the return on investment of exhibiting at medical meetings has become a science in its own right. From PCMA…

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Associations Growing Global VII: IASP’s Painless Growth

The Iceberg is publishing a series of interviews about the globalisation of large associations. These are jointly produced by partners Boardroom and the Global Association Hubs Partnership. Matthew D’Uva, CEO of the Washington DC-headquartered International Association for the Study of Pain, describes reaching 100 chapters around the world. From Global Association Hubs Partnership…

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Access to Scientific Meetings: UK and US Visa Refusal Woes

Are openly hostile immigration policies in the UK and US making it harder for delegates from lower income countries to attend scientific meetings? Here’s a round up from both sides of the pond of events that have faced very high levels of visa rejections with delegates attending from developing nations. From Association Meetings International…

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Knowledge Hub: What Future for Edinburgh’s Ambassadors?

Ambassadors help destinations secure international association meetings. So Edinburgh’s meetings industry has an anxious wait ahead of a council vote on budget cuts that could virtually wipe out the city’s marketing and lead to the closure of Convention Edinburgh and its ambassador scheme. From editor’s blog at Association Meetings International…

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Destination DC’s Elliott Ferguson Unveils Overseas Strategy

Elliott Ferguson, President and CEO of Destination DC (as well as the new National chair of the US Travel Association), has been speaking about his city’s future strategy and new developments. Washington DC is the US number one spot for international association meetings, according to the last ICCA Statistics Report. From Meetings & Incentive Travel…

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Dubai Business Events: Building Business High on Hard Work

The latest figures from Dubai Business Events show 261 meeting bids won in 2018, up 24 percent on 2017. This success also marks a whopping 62 percent increase over the previous year in the number of delegates set to visit the emirate, and a shift towards larger-scale events. From editor’s blog at Association Meetings International…

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Associations Growing Global IV: ESTRO in Singapore

The Iceberg is publishing a series of interviews about the globalisation of large associations. These are jointly produced by partners Boardroom and the Global Association Hubs Partnership. This time we hear from ESTRO’s (the European Society for Radiotherapy & Oncology’s) CEO, Alessandro Cortese (pictured), and its new MD of Innovation, Sven Bossu. From Global Association Hubs Partnership…

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Associations Growing Global III: ETHA in Brussels

The Iceberg is publishing a series of interviews which all address the globalisation of large associations. These are being jointly produced by partners Boardroom and the Global Association Hubs Partnership. Thomas Reiser, Executive Director of the International Society on Thrombosis and Haemostasis, describes forming the European Thrombosis and Haemostasis Alliance. From Global Association Hubs Partnership…

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Creating a Healthcare Legacy with Intelligent Sponsorship

If a company sponsors a bar tab or breakfast at an event, the return on that investment may quickly wear off. But at the inaugural MANOVA in Minneapolis, one of the healthcare event’s biggest sponsors chose to offer something rather more lasting. Walmart installed something most unusual for a conference: a flu-shot station. From PCMA…

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Putting a Price on the Knowledge Imparted at Events and Meetings

Can the knowledge imparted at a congress really be worth close to €1 billion? That’s the claim made by the European Society of Radiology and Vienna Convention Bureau about the European Congress of Radiology held in Vienna earlier this year. What does it say about the way we value knowledge? From editor’s blog at Association Meetings International…

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Legacy: Creation, Measurement and Advocacy

The term “legacy” is now becoming almost ubiquitous. Legacies are the broad set of outcomes ranging from advances in science and healthcare to creating new trade opportunities and empowering young people that far outweigh the financial impact of association meetings. The Iceberg also has a role to play in that. From Biz Events Asia…

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All Change for Associations: Ben Hainsworth

Association governance has changed dramatically in recent years and a key focus is on business sustainability, both financial and reputational. The latter is often part of any conversation about legacy. Ben Hainsworth has worked in the past for a large European medical society. Today he is Executive Director of Berlin-based PCO K.I.T. Group. From PCMA…

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