Business Events World – Issue 07
Host Destination: Global
IAPCO: Associations Must Adapt to Survive
At PCMA Convening Leaders in Texas, collaborative education by IAPCO (the International Association of Professional Congress Organisers) and the event hosts reinforced the need for global association education strategies to be applied locally. Having a professional congress organizer (PCO) that understands the importance of locally-sourced intellectual capital – and that is aligned to the mission of the association – can…
Why Meetings Industry ROI Measurement is Futile
Here are some controversial thoughts about that alluring and elusive butterfly… return on investment. No sooner do we get really near to it than it flutters away out of reach. So is it time for to rethink calculating the ROI of meetings and events… or would that indeed give much of the industry butterflies? From SoolNua’s Pádraic Gilligan at Padraicino…
Face-to-Face Meetings: Five Reasons We Need Them
To celebrate Global Meetings Industry Day 2017, INCON has collected five views from its partners around the world on why organising face-to-face meetings is as popular and successful as clearly it is. ORTRA’s Galit Shimshoni, DEKON Group’s Michael Kern, MCI’s Robin Lokerman, Arinex’s Roslyn McLeod and AIM Group International’s Patrizia Semprebene Buongiorno all contribute. An INCON Expert Guide…
Learning Rethought
Death to death by PowerPoint! These days learning needs to become engaging and experiential. So absolutely critical to knowledge transfer moving forward are… making content available online, using technology to encourage interaction, establishing networks, adjusting venue configurations and making it emotional. Some further thoughts on future trends from German Convention Bureau Managing Director Matthias Schultze…
Addressing the Individual: Four Key Sector Developments
Here are four emerging industry trends seriously worth bearing in mind for future meetings and events… and how to address them. Contending for your consideration: understanding the changing needs of so-called millenials, also of so-called silverpreneurs, customising for the individual… and making use of the sharing economy. From German Convention Bureau Managing Director Matthias Schultze…
Mind-to-Mind Can Deliver More Impact than Face-to-Face
With the German Convention Bureau now a partner of The Iceberg, here is the first of several opinions from Managing Director Matthias Schultze. He argues it is time to move beyond the term “face-to-face” and to describe next level business and professional events – and their impacts and outcomes – more accurately as “mind-to-mind” meetings. From the German Convention Bureau…
Subvention and Demonstrating Legacy
Could the requirement of demonstrating wider legacies to receive the sweetener of subvention encourage event organisers better to measure outcomes for their own stakeholders? The Seoul Convention Bureau is now favouring applications for financial assistance from meetings committed to local sourcing and to improving the environment. From editor James Lancaster’s blog at Association Meetings International…
Global Meetings Industry Day Unites the Sector
With key landmarks of New York’s iconic skyline again lit up blue in celebration, the second annual Global Meetings Industry Day is dawning across the face-to-face world. Spearheaded by campaign coalition Meetings Mean Business, the event is designed to raise awareness of the sector and to highlight its business and societal impacts. Happy GMID! From Successful Meetings…
Breaking Down Walls: Next Gen Business Events Redefine Legacy
PCMA’s Convening Leaders, the world leading educational conference for business event strategists, selected the “organised bohemia” of Austin, Texas, for its 2017 edition. The event is renowned for challenging the established best practice of event design and joins other revolutionaries including South by Southwest (SXSW) in Austin, C2Montreal, TEDex in Longbeach, and Falling Walls in Berlin – which have all re-shaped the content and community…
Delegates Like Small, Fast and Interactive Meetings, Research Says
Social responsibility, more technology and better use of time are what delegates want. And four out of five think face to face will remain important. To mark the silver anniversary of Asia-Pacific Incentives and Meetings Expo (AIME), the Melbourne Convention Bureau commissioned McCrindle Research to conduct a study on future meetings trends. From Association Meetings International…
White House Pushes Back New Travel Order
So where to next for President Donald Trump’s infamous Executive Order 13769, which bans refugees and citizens of seven mainly Muslim countries from entering the US? Some thoughts on how the White House will next week be attempting to circumvent the travel ban’s current legal limbo. From ASAE (American Society of Association Executives)…
More Meetings Industry Response to Trump’s Executive Order
Even as three federal appeals court judges refuse to reinstate Executive Order 13769 – and the matter surely heads towards the US Supreme Court – here is an association community perspective on how President Trump’s travel ban could affect the business of meetings. Includes reaction from some of The Iceberg‘s partners. From ASAE (American Society of Association Executives)…
Meetings Industry Responds to Trump’s Controversial Travel Ban
How is the global meetings industry reacting to President Donald Trump’s executive order suspending for 90 days entry to the US of foreign nationals from seven mainly Muslim countries and halting for 120 days the entire US refugee programme? Including comment from Meetings Professional International (MPI) / Meetings Mean Business, Destination DC, Kenes Group, EventMobi.com and ICCA. From Association Meetings International…
Global Exhibition Barometer 18th Edition (February 2017)
This study is based on a global survey, concluded in January 2017. It represents up to date information on the development and the outlook of the global exhibition industry as well as on 14 specific countries and zones. Global Exhibition Barometer 18th Edition (February 2017)
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