As The Iceberg reaches its half birthday – having launched in January 2017 – perhaps it is time to restate the principle behind the unusual metaphor we appropriated. If you prefer, perhaps it is time to gaze again at the blue sky above The Iceberg. This platform is presented by the Joint Meetings Industry Council and emerged not only as a vehicle for industry advocacy in general…
This study is based on a global survey concluded in July 2017. It represents up to date information on the development and the outlook of the global exhibition industry as well as on 14 specific countries and zones. Global Exhibition Barometer 19th Edition (July 2017)
Small may be beautiful… but it does make economies of scale harder to achieve and is a niche that businesses either overlook or manage on an ad hoc basis. Two corporate meetings chiefs offer their thoughts on how best to think big about small, particularly in regards to the use of technology. From Business Travel News…
“Uneasy lies the head of the PCO” to adapt Shakespeare. But what should a PCO’s guiding principles be in designing a conference or exhibition? What works really well and what really does not? Principles 1 – 5 are listed on the article page. Click through issue 7 of the full magazine at the bottom for 6 – 10. From the Event…
Whether it’s all about the cost of the airfare itself or of the transportation from the airport, whether it’s about the pricing of the meeting’s accommodation, food and beverages, Wi-Fi access or off-site venues, views on what constitutes affordability in the meetings industry are as many and varied as are the events themselves. From Successful Meetings…
AI or artificial intelligence is widely perceived as a paradigm shift in computing that will supplant human labour rather than assisting or complementing it. But far from driverless vehicles or robots replacing human workers, it may be in less obvious areas like attendee profile matchmaking that the invisible technology truly comes into its own. From Meetings & Conventions…
The plague of bogus professional attendees who serially freeload at events has long been understood by the meetings industry. But an anonymous “name and shame” email listing 31 people alleged to have no real connection with the sector has also just caused controversy. The conference to whose attendees the list was sent has disowned it. From Association Meetings International…
Twenty-five people have been named by an Iceberg partner publication as 2017’s “most influential” in the meetings industry. The group – sorted into “game changers”, “strategists”, “trailblazers”, “advocates” and “educators” – includes representatives from ASAE, ICCA, MCI, MPI and PCMA. All of them are making an impact right across the sector. As chosen by the editorial team at Successful Meetings…
If life throws lemons at you, you make lemonade. Lemon tea is a great alternative. And as any event planner knows, events outside your own control can cause chaos. According to the Incentive Research Foundation’s 2016 Event Disruption study, 59% of planners were thrown lemons in 2015 and 2016 and had to deal with them. From Meetings & Conventions…
Positive event trajectory, positive event perception, relationship growth, and experience satisfaction. Rather than bombarding delegates with too many feedback questions, these are the meaningful reactions to benchmark. Lisette Sheehan and Lyndsay Merbach, measurement experts at the Sparks agency and 2017 PCMA Education Conference speakers, discuss the metrics that matter to planners in improving their events. From PCMA Convene…
Exhibition industry professionals right around the world joined together to mark the second Global Exhibitions Day, an event spotlighting the sector as a key driver of economic growth. UFI – the global association of the exhibition industry – logged reports during the day from 75 countries and regions on their activities. Photo: HITEX Exhibition Centre, Hyderabad, India. From Association Meetings International…
The Manchester Arena bombing on May 22nd has highlighted the extreme challenges venue operators face in keeping visitors safe at events. Perhaps the changing threat landscape now demands closer collaboration between venues, events… and their respective communities. Geoff Donaghy is President of AIPC (the International Association of Convention Centres) and CEO of ICC Sydney. From tw tagungswirtschaft…
The Global Association Hubs Partnership (GAHP) was created by Brussels, Dubai, Singapore, and Washington DC to engage with the international association community as a trusted partner for international growth. A key component of the GAHP strategy is to feed this dialogue with original research-based content and to provide education and networking opportunities for association decision…
The International Congress and Convention Association – a partner of The Iceberg – has published its 2016 country and city rankings. Paris – last leading in 2014 – has reclaimed the top city spot. The USA is the country holding the most meetings. International association meetings continue to double every ten years. Fuller data will be released in June. From ICCA…
The meetings and conventions industry is evolving into a global innovation distribution channel. Over the last decade, convention bureaus have been collaborating more strategically with their local and state governments, economic development agencies, academic and scienti c institutions, and local business improvement districts to better leverage the value of conventions in their cities, especially those aligned…
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