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2019 Global Meetings and Events Forecast

Looking into 2019, meeting professionals have an optimistic view of the meetings market. This global survey shows planners in many regions are planning more meetings, for more attendees, and of longer duration. The industry is mature, stable, and achieving incremental growth. Download the American Express Meetings & Events 2019 Global Meetings and Events Forecast to find…

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Incentive Travel Industry Index 2018

The Society for Incentive Travel Excellence (SITE), Incentive Research Foundation (IRF), and Financial and Insurance Conference Professionals (FICP) are proud to announce the release of the first joint study of the global incentive travel industry. Incentive Travel Industry Index powered by SITE Index, IRF Outlook and FICP is a landmark for the industry, providing unprecedented,…

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The Power of Events

Events that create a long-lasting legacy share a common element: putting change first. This research report is our effort to encourage all event planners (where possible) to ask different questions and to seek different results. Planning an event is often a matter of priorities. What results do we want? What is the purpose of the event…

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A Modern History of International Association Meetings

The International Congress and Convention Association’s newest industry report “A Modern History of International Association Meetings – Update: 1963-2017”, released to celebrate ICCA’s 55th anniversary, reveals the results of an extensive study of 55 years of growth in the industry. The report marks an important milestone in ICCA’s history and recognises the continued influence of…

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Euro Fair Statistics 2017 (September 2018)

Drawing on official data from 14 national trade fair bodies who guarantee the quality of the statistics they provide, UFI’s latest report compiles statistics on 2,709 exhibitions covering a total of 27.6 million square metres of registered rented space in 2017. The report shows a notable increase of 5% in terms of the total number…

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2019 Meetings and Events Future Trends

There has never been a more exciting time for meetings and events. The growth in sophisticated venues across the globe and innovation in tech is making boundless creativity a reality. And smarter ways of using data to fine-tune the value around meetings programs are in full effect. The digital revolution and use of social media…

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Eight Common Misconceptions About Face-to-Face Events

Are you dealing with dwindling travel and event budgets? Are you looking at the improvements in technology and its lower cost of entry price points and wondering if face-to-face events still provide a good return on investment? Now, more than ever, the value of face-to-face events seems to be in question. This white paper highlights…

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The Event Marketing Evolution

New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…

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The 2018 IACC Meeting Room of the Future – Latin America Report

In 2016, the IACC Meeting Room of the Future™ report began providing a pulse on global meeting industry trends. Five research and trends reports later, the initiative has been instrumental in identifying new trends and taking a deeper dive into select changes occurring in the meetings industry. This report takes the research one step further…

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Business Travel and Business Event Markets

By Alastair M Morrison, University of Greenwich: The business travel and business event markets are the ‘backbone’ of the client base for many city destinations around the world. For some DMOs, they are the main promotional focus and pleasure and leisure travellers are of secondary concern. For example, this is true for hundreds of convention…

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Attendee ROI Playbook Series

A random sampling of B2B exhibition organizers from the Center for Exhibition Industry Research (CEIR) Census was pulled to generate an attendee sample for this project. A total of 21 exhibition organisers in the United States and Canada agreed to participate, with a minimum of one event per sector, with the exception of Sporting Goods, Travel…

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Making a Healthy Case: Six Ways Medical Meetings Are Proving Their Value to Exhibitors

Sponsored by the Professional Convention Management Association (PCMA) and Destination Cleveland, “Making a Healthy Case: Six Ways Medical Meetings Are Proving Their Value to Exhibitors” is a new white paper that tackles one of medical associations’ chief challenges head on: the increased pressure to show a positive return on their exhibitors’ investment. Making a Healthy Case: Six…

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The Trade Fair Industry in Asia – 14th Edition (July 2018)

The latest UFI / Business Strategies Group report on the trade fair industry in Asia has now been published complete with updated statistical information from 2017. Leaflet here… The Trade Fair Industry in Asia – 14th Edition (July 2018) – Leaflet Order form here… The Trade Fair Industry in Asia – 14th Edition (July 2018) –…

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A Report from the IMEX Policy Forum 2018

The 2018 IMEX Policy Forum (formerly Politicians Forum) featured significant changes in format in an ongoing bid to optimise interactions between government representatives and industry leaders and to make outcomes clearer and more actionable. The 2018 Policy Forum programme included four key parts: An advance discussion group of national level government representatives addressing policy issues…

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Global Exhibition Barometer 21st Edition (July 2018)

This study is based on a global survey, concluded in July 2018. It represents up to date information on the development and the outlook of the global exhibition industry as well as on 18 specific ccountries and zones. Global Exhibition Barometer 21st Edition (July 2018)

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The Experiential Difference

Not too long ago, even people in the hotel industry referred to the meeting rooms in their hotels as boxes. But all of that has changed, and in a big hurry too. Today the expectations of meetings and the venues that host them are much higher. Planners are finding that venues which engage the senses…

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