Features

Destinations International 2025 Futures Study: Turning Data and Insights into Actionable Foresight

Destinations International’s Jane Cunningham and MMGY NextFactor’s Managing Director Cassandra Gilbertson discuss the ways in which DI’s latest biennial study will shape the policy priorities and primary challenges facing destination organisations worldwide over the coming years. A huge shift in business models and strategic responsibilities has been taking place over the last decade, moving from…

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TRADING SPACES: Convening EMEA 2025

The Rotterdam edition of Convening EMEA featured keynote speaker, academic and economist, Noreena Hertz, who set the scene to an event designed to ensure human connection across generations and the diverse sub-groups of the PCMA community. There was an underlying sense that there is a changing of the guard under way as Boomers prepare to…

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Ideas that Change the World

Gustav Källstrand has for many years hosted the Nobel Prize Museum’s podcast, in which numerous Nobel laureates emphasise the importance of community, collaboration and of course international meetings in the evolution of truly revolutionary ideas. This wide-ranging essay explores the mindsets of these top thinkers and the environments in which their successful breakthroughs are possible.

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Slovakia Embraces Concept of Intellectual Capital to Advance Its Business Events Sector

Slovakia’s two largest cities, Bratislava and Košice, are taking advantage of their networks of universities, research institutes, innovation centres and start-up clusters serving Automotive, IT, Energy, Life Sciences and Creative industries, to carefully target international events that will gain from interacting with these local centres of intellectual excellence. From AMI…

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How Global Events Are Shaping Classrooms in New South Wales

When international conferences take place in Sydney, their influence extends well beyond industry networking and economic return. Through a strategic partnership between BESydney and the NSW Department of Education, business events are being translated into real-world impact, inspiring students, equipping teachers, and preparing communities for the jobs of tomorrow. From Boardroom…

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How Do Events Change Our World?

Dr Mike Duigan from the Centre for Events & Festivals clarifies how two very different but equally powerful conceptual frameworks – Theory of Change and Field Configuring Events – can be used in tandem to generate practical, lasting transformation, both in host destinations and more generally in service of the event-owning organisation’s mission.

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Patient Inclusion Takes Centre Stage at ICCA’s Future of Healthcare Meetings 2025

This excellent overview of the conference discussions and presentations by Boardroom’s Vicky Koffa highlights key concerns and opportunities facing organisers of medical meetings, and points the way towards the sector’s future evolution, where patients may have just as much of a voice as researchers and practitioners, and impact and outcomes are the most important metrics.

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The Antwerp Innovation Journey: Where the Blue Economy Comes to Life

Understand how and why Antwerp is building its events strategy around future-industries, sustainable solutions and economic development priorities, leveraging academic excellence, start-up innovation, and industrial scaling-up know-how to attract the most relevant international events. An excellent model for other cities wishing to fully exploit their intellectual capital and business sector advantages, from Antwerp Convention Bureau…

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Why the Next Chapter of Place Branding Requires Embracing the Unpredictable

If place branding was initially created to reinforce and, in different ways, stabilise a place with consistent narratives capable of offering predictability about its identity, today that stability is the exception; predictability is a myth we insist on clinging to. From City Nation Place, by Caio Esteves, Managing Partner, N/LF…

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The Five Vs for Victory

Prof Mike Duignan deconstructs the academically rigorous structure underpinning Destination Canada, #MEET4IMPACT and GainingEdge’s multi-year, multi-event impact research project, which is leading the way in developing insights on the key determinants and best models for measuring societal, scientific and business impacts. The five Vs are: Volume of data; Variety of sources; Velocity with which data…

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Upgrading Corporate Affairs for a New Geopolitical Era

This report confirms the necessity of a new boardroom and senior management focus on the geopolitical environment, and analysis and management of related risks and opportunities. Many recommendations can be applied to organisations’ international meetings strategies, e.g. qualifying value at stake, honing narratives and strategic offerings, optimising engagement, and investing in new capabilities. From McKinsey…

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MeetDenmark Launches Outreach and Legacy Report

Denmark has brought together its four largest meetings cities to launch a report on how to make international conventions more impactful for both associations and destinations. The starting point was a trawl of 500 publications globally on the topic, to collect the scattered legacy-driving content in one guidebook. From Boardroom…

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Malaysia Secures 2023 Biomechanics Meeting

Malaysia hopes that its hosting of the 12th Asia Pacific Conference on Biomechanics in 2023 will help grow the field both nationwide and in the ASEAN region. Partners on the bid included the Malaysia Convention and Exhibition Bureau, the Ministry of Tourism, Arts and Culture and the Ministry of Education. From AMI Intellectual Capitals…

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Below the Waterline Meets: AFEA’s Sissi Lygnou

The Iceberg is now identifying and celebrating the greater mass of hard-to-see business events legacies that lie hidden beneath the surface in a new podcast “Below the Waterline”. In the third of a series featuring major meetings industry players, Iceberg founder James Latham catches up with Sissi Lygnou, CEO, Operations and Development, at AFEA Travel & Congress…

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New Zealand Toasts 10th World Avocado Congress Win

New Zealand has won its bid to host the 2023 10th World Avocado Congress. The five-day conference will bring the world’s leading avocado growers, researchers, marketers, tech innovators and investors to New Zealand. The bid was led by NZ Avocado, with a video message from Prime Minister Jacinda Ardern. From AMI Intellectual Capitals…

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