Incentive Travel and Higher Purpose: Not What or How, But Why?
The recent Incentive Travel Industry Index has detected changes in the sector’s rationale. While the top reasons remain sales, revenue and overall profitability, some “softer” objectives have climbed up the rankings and are impacting event design and desired outcomes. In particular, improving relationships between workers and management now holds second place. From SoolNua’s Pádraic Gilligan at Padraicino…