Sector: Destination Marketing
26 May 2021
ECM Webinar | Impacts of the Pandemic on Convention Bureaus in Europe
(ECM members only.) This webinar will discuss the results of a major survey of European convention bureaus, exploring how they have been affected by the Covid-19 pandemic of 2020 and 2021. 134 convention bureaus representing countries, cities and towns from all over Europe participated in the survey by MICE Knowledge, describing how they have adapted to…
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ECM Mentor Programme
The current raging of the COVID-19 virus across the globe has already had enormous consequences for the Meetings Industry. It poses however, a whole different challenge for newly-appointed professionals in our industry whether working in CVBs, hotels, venues, PCOs all over Europe. Indeed, they are currently missing out on being at these central platforms, which are…
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17 May 2021
GainingEdge Online Professional Development | The Bidding Process
How can your destination secure more business events in a pandemic and post-pandemic world? What are some lead sources of business events that your destination can harness? How do you prepare a winning bid proposal? The course provides approximately 90 minutes of learning via a combination of live, instructor presentations and interactive student engagement. The…
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11 May 2021
GainingEdge Online Professional Development | Local Host Development
How is a strong association community in your destination beneficial to business events? What are some practical ways to build and strengthen the association community in your destination, keeping in mind the impacts from the pandemic? How can you develop and support an Ambassador program in your destination? The course provides approximately 90 minutes of learning…
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10 May 2021
GainingEdge Online Professional Development | Brand Development
What makes your destination stand out as a business events destination? How can you effectively plan and communicate your destination brand to your target audience? What branding adjustments should you consider as a result of the pandemic? The course provides approximately 90 minutes of learning via a combination of live, instructor presentations and interactive student…
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29 April 2021
ECM & DTTT Trend Chat | The Future of Urban Tourism
For this live event, we will explore the opportunities to innovate and recover for urban destinations, bringing to you the diverse perspectives of different but equally thriving destinations. We foresee a very exciting discussion aimed at trying to define where city tourism is heading. If you expect to simply take away a list of ingredients to…
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28 April 2021
ECM Webinar | Tips for Planning Your Content Calendar In Uncertain Times
As the world begins to open up, many destination marketers are faced with the challenge of planning their marketing strategy amid the uncertainty. What kind of content will speak best to visitors right now? How can you keep your locals engaged? And how are other destination marketers staying agile when it comes to content planning? In…
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Japan: Looking Beyond the 2020 Summer Olympics
The Japan Convention Bureau, working under the umbrella of the Japan National Tourism Organisation, went all-online for its annual event targeted at event planners, Meet Japan. The educational familiarisation trip showcased the 2017 18th World Congress on Lung Cancer in Yokohama, plus a virtual tour of Osaka, set to host Expo 2025. From Boardroom…
It’s Time – A Global Report on Destination Marketing and Communications
During the past twelve months, marketing activities have been severely curtailed. This global report looks at both what channels destinations have been using to remain engaged with audiences and what is being planned for the future. PR agency Davies Tanner has now launched the second stage of research to ensure continued up-to-date intelligence for the…
Leveraging Intellectual Capital – The Inaugural Edition
Global convention sector consulting firm GainingEdge has launched the first annual report on leveraging the intellectual capital of convention destinations, based on an analysis of international association leadership. The research underpinning the Iceberg partner’s report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations…
ExCeL London Secures ESC Congress 2024
The European Society of Cardiology has said that its ESC Congress, the world’s largest gathering of heart specialists, will be back at ExCeL London in 2024. The society ran its 2015 event at the venue, bringing in more than 32,700 participants from 140 countries, and leaving a legacy of public involvement. From Meetings & Incentive Travel…
Nevada Loosens Large Event Restrictions
State officials in Nevada have relaxed restrictions while raising the capacity limits for large gatherings. The news means that major events can run on the Las Vegas strip at fifty percent capacity, up to 250 people, as long as organisers get approval for their plans and have a COVID mitigation strategy. From Conference News…
First Exhibitors Sign for IMEX America 2021
Rarely have signs of demand been more welcome than the announcing of the first exhibitors at November’s IMEX America, which will open in its new Las Vegas home, Mandalay Bay. Those already confirmed span all sectors of the industry. The Iceberg partner event will soon be posting safety guidelines. From Meetings International…
June’s MWC Barcelona Expecting 50,000
The GSM Association intends to welcome 50,000 attendees on site to Barcelona during Mobile World Congress at the end of June, plus many more digitally for the entirely hybrid event. The show welcomed over 100,000 visitors in 2019. Every physical attendee will need to give a negative COVID-19 test every three days. From Conference News…
Dubai’s Ambassadors Secure Major Events
The key role that conference ambassadors can play in a city’s fortunes has been highlighted by Dubai Business Events securing several international association events last year. The World Marinas Conference 2021, World Congress of Direct Selling 2023 and World Congress on Intelligent Transport Systems 2024 were all secured by ambassadors. From Association Meetings International…
Birmingham to Hold Major Rail Congress
The World Congress on Railway Research will be taking place at ICC Birmingham, following a global bid process. On behalf of the UK’s rail industry, the RSSB and the University of Birmingham will jointly stage the meeting in June 2022. Birmingham is a key hub across both current and forthcoming railway networks. From Conference News…
Glasgow’s Ambassadors Win £84m Meetings
Glasgow says it has secured 28 new conferences during the COVID-19 pandemic, which are expected to bring in around 36,000 delegates. The events, all won since last April, could be worth £84 million to the city. Glasgow Convention Bureau worked jointly on the bids with the destination’s academic conference ambassadors. From Association Meetings International…
“Intellectual Capital” Report Published
A new report names London the “intellectual capital” of the world. The study ranks destinations by the number of international association board members living in them. But the UK capital could attract more meetings by better “harnessing” its potential conference ambassadors. The report is from Iceberg partner GainingEdge. From Association Meetings International…
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