Sector: Destination Marketing

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13 May 2026

Destinations International | 2026 Virtual Advocacy Day

A focused, global virtual experience that expands advocacy beyond government relations—bringing together destination leaders, boards, partners, and community stakeholders. Gain practical tools, shared language and clear next steps to strengthen advocacy in your destination. Advocacy is now essential for securing funding and support, aligning stakeholders and communicating impact beyond tourism…

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5 August 2026

Small & Boutique Meetings, Point Clear, AL, USA

Small & Boutique Meetings — Northstar’s premiere hosted-buyer event designed specifically for small and boutique-sized meetings — bringing together highly-qualified meeting buyers with destinations, hotels, DMCs, technology and merchandise providers, and other suppliers ready to welcome smaller events. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this…

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2 August 2026

Destination Caribbean & Islands, Punta Cana, Dominican Republic

Bringing together the most highly qualified meeting and incentive buyers with top destinations, hotels/resorts, cruise lines, DMCs, DMOs, technology and merchandise providers, and tourism offices from the Caribbean, attendees participate in one-on-one prescheduled appointments with strongly vetted buyers, gain industry insights from our guest speakers, and network with this exclusive group.

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8 July 2026

Small & Boutique Meetings, Annapolis, MD, USA

Northstar’s premiere hosted-buyer event designed specifically for small and boutique-sized meetings, bringing together highly-qualified meeting buyers with destinations, hotels, DMCs and other suppliers ready to welcome smaller events. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this exclusive group.

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The Reputation Economy: Navigating Nation Reputation in a Changing Global Context

As global dynamics shift and power relations are being redefined, which countries are securing the preference of international audiences? Join this webinar on 03 June for a preview of findings from the 2026 RepCore® Nations analysis, exploring how countries are perceived around the world and what this may mean for their competitiveness and international standing.

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Destinations International Launches First-Ever Global Virtual Advocacy Day

This first-of-its-kind global event will take place May 13, 2026, designed to expand advocacy beyond government relations to empower stakeholders across the destination ecosystem, and redefine how the industry approaches advocacy by convening destination leaders, board members, public officials, private sector partners and community stakeholders for a dynamic, interactive experience spanning multiple global time zones.

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Canadian Government Renews International Convention Attraction Fund (ICAF)

In a vote of confidence for the positive societal and economic impact of Business Events, C$15 million has been earmarked over the next three years to help attract events in strategically important sectors. Administered by Destination Canada, ICAF has helped secure 116 international conventions, generating C$803.3 million in direct economic impact and supporting 6,692 jobs.

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The Destination Professional’s Guide to Community Engagement

Destinations International has released a comprehensive new resource designed to help destination leaders strengthen relationships with residents and stakeholders while advancing long-term community alignment. Grounded in insights from the Futures Study and shaped by global industry leaders, the Destination Professional’s Guide to Community Engagement offers a practical framework to help destination organizations measure meaningful impact.

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Place-Led Approaches to Successful Talent Attraction and Retention

City Nation Place has released a benchmarking report into the different approaches taken by a range of destinations to build competitiveness in attracting and retaining talent. There are certain to be many lessons that can be taken on board when designing business event strategies that share this same objective.

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The Power of Ambassador Programmes: Stimulating Societal Value

Ireland celebrated the success of 109 Conference Ambassadors at the most recent CARA (Conference Ambassadors Recognition Awards) gala evening in Dublin, recognising academics and business leaders who were responsible for attracting major international association conferences to the country during the years 2023 and 2024. Highlights of the evening were two Spotlight Awards, for Sustainability and…

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Ottawa Tourism and Invest Ottawa Strengthen Partnership to Attract Major International Events

Ottawa Tourism and Invest Ottawa highlight their growing partnership to attract high-value international conferences and events, supported by the Think Ottawa program and Destination Canada’s International Convention Attraction Fund. With Ottawa’s strengths across aerospace, defence and security, cybersecurity and AI, the destination team is building a future pipeline of business events aligned with these sectors.

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Leading Europe’s Visitor Economy: Reputation, Community Trust & Global Competitiveness

European city destination leaders gathered in Barcelona in February for the 19th CityDNA CEO Meeting. Hosting the meeting in Barcelona was symbolic – few cities have more visibly navigated the political, social and structural pressures surrounding urban tourism. European destination CEOs addressed a central reality: the role of the Destination Management Organisation has fundamentally evolved.

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Destinations International Celebrates Second Annual “Destination Professionals Day”

Timed to recognise the founding of the world’s first destination organisation on February 19, 1896, in Detroit, Michigan, this worldwide advocacy event recognises the leaders and organisations that drive tourism, economic growth and community vitality. Greetings by Canadian Prime Minister Mark Carney and state Governors of Illinois and Wyoming were amongst many messages of support.

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England’s Secret Weapon for Winning Global Events? Its Brainpower

The launch of the MeetEngland Impact Network at Sheffield’s Cutlers’ revealed why intellectual capital is one of England’s biggest advantages on the international business events stage. It was a genuinely significant industry moment — not just another announcement, but the start of something that could reshape England’s global competitiveness. From M&IT…

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Three Steps to Breaking Down Place Marketing Silos

Traditionally, tourism and economic development were treated as two distinct functions, but this model has evolved over recent decades, as destinations recognise that these are two sides of the same coin. Visitors, investors, talent and residents are responding to the same fundamentals: quality of life, connectivity, innovation, culture, sustainability, and opportunity. From City Nation Place…

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3 March 2026

Destinations International | Tourism for All – Virtual, Self-Paced Certificate Program

Grounded in four pillars of best practice, Tourism for All equips destination leaders to align local businesses around shared values that support visitor readiness, long-term community well-being and the competitive advantage of welcome. Cohort 1: Mar 3-Aug 31 – registration now open. Cohort 2: Jun 5-Nov 30 – registration opens May 5.

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Destinations International Extends Contract of President & CEO Don Welsh Through 2027

Destinations International has announced the contract extension of President & CEO Don Welsh through December 31, 2027. “Don’s leadership continues to be a tremendous asset to Destinations International and the global destination organization community,” said Leslie Bruce, CDME, chair of the DI Board of Directors and president & CEO of Banff & Lake Louise Tourism…

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19 February 2026

Destination Professionals Day | Global Event

The objective of the annual recognition day is to raise awareness and appreciation for the important role of destination organization professionals, celebrate them and highlight the varied and exciting career tracks the sector offers as a means of attracting future generations of destination leaders. Find out how you can participate / download DI’s Toolkit here…

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How Citizen Engagement Strengthens a Nation Brand: The Essential Costa Rica Story

In the case of events, the nation brand comes to life as a collective experience open to all. From community festivals to international forums, every event using the essential COSTA RICA logo becomes a space where national values are lived and shared. Between January and September 2025, more than 135 events across the country were…

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