COO of Business Events Adelaide Tony Saulters explains how his bureau focuses on the world-class specialisations in his destination when determining which events to target, assessing their potential importance not just on delegate numbers and expenditure, but on their capacity to drive inward investment and talent acquisition, and the extent to which they can facilitate…
Y.T. Anderson, of Visit Northern Finland & Oulu Convention Bureau, reflects on City DNA’s 40th Summer School, designed for newcomers to business events. He shares insights into the changing models of destination leadership, the shift from bednight-driven metrics to societal impact, and the growing influence of the new generation of future leaders in our sector.
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Alyson Robb is a public relations specialist with over 20 years of experience in the public and private sector. Alyson has worked for different members of government, both at the federal and provincial level, providing communications and strategic political advice. She is also successful in creating positive working relationships with various external partners. Currently, Alyson…
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Anthony Cassidy from Manchester Convention Bureau dissects the process of identifying targets, building ambassador capacity and bidding teams, and establishing trust with decision-makers in targeted organisations and events – a useful guide for destinations developing a bidding strategy linked to their economic development strategy, or looking to compare and benchmark their approach with others.
Why does The Iceberg consider the just-released IMEX White Paper, “Place Leadership and the Business Events Sector”, to be so important? In almost four decades of monitoring and supporting this sector, The Iceberg Curator, Martin Sirk, has reviewed hundreds of research reports, policy documents, and thought-leadership papers, yet he notes that “few match this paper’s…
Speaking at this year’s Place Leaders Forum at IMEX Frankfurt, future of cities expert Prof. Greg Clark articulates the potential for business events to fulfil a pivotal role within destinations’ strategic thinking, thanks to the emergence of new competitive realities as we enter an era where the Innovation Economy interacts with the Experience Economy. Our…
Singapore demonstrates how business events can deliver economic policy goals and strategic destination positioning. This event will attract high-level international participation, not only through its own agenda (including new policy announcements), but through synergy with events on related themes: Singapore International Energy Week, Singapore Week of Innovation and Technology, and the Asian Downstream Summit.
Destinations International’s advocacy team has put together resources to help destinations pivot their stakeholder messaging to one centered around the organization’s true customer: the resident. Take a look at videos, case studies, lexicons and more information that will help you communicate the value of your organization to your entire community.
Paul Coulson despairs at cuts to the business events team within VisitBritain whilst the sector is attracting major investment and widespread recognition of its utility as a driver of economic and societal value. It’s time for joined-up thinking by policymakers that respects the essential role business events marketing plays at a national level. From CMW…
Saudi Arabia has invested billions to become a global meetings hub, but Routes World’s decision to move its flagship event to Frankfurt shows attendee confidence can outweigh even the most ambitious destination strategy. It will now run October 21–23 at Messe Frankfurt, instead of October 27–29 at Riyadh Front Exhibition and Conference Center. From Skift…
Anna Look argues that the most important impact of conference subvention programmes such as Canada’s International Convention Attraction Fund (ICAF) comes from the conversations that can be initiated with local intellectual and business leaders, enabling them to understand how their bidding for and hosting of international meetings can exploit and showcase their expertise and attributes.
A focused, global virtual experience that expands advocacy beyond government relations—bringing together destination leaders, boards, partners, and community stakeholders. Gain practical tools, shared language and clear next steps to strengthen advocacy in your destination. Advocacy is now essential for securing funding and support, aligning stakeholders and communicating impact beyond tourism…
Northstar’s premier hosted-buyer event designed specifically for small and boutique-sized meetings brings together highly-qualified meeting buyers with destinations, hotels, DMCs, technology and merchandise providers, and other suppliers ready to welcome smaller events. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this exclusive group.
Bringing together the most highly qualified meeting and incentive buyers with top destinations, hotels/resorts, cruise lines, DMCs, DMOs, technology and merchandise providers, and tourism offices from the Caribbean, attendees participate in one-on-one prescheduled appointments with strongly vetted buyers, gain industry insights from our guest speakers, and network with this exclusive group.
Northstar’s premiere hosted-buyer event designed specifically for small and boutique-sized meetings, bringing together highly-qualified meeting buyers with destinations, hotels, DMCs and other suppliers ready to welcome smaller events. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this exclusive group.
The spike in the price of airline fuel has raised the stakes for international associations wondering where to hold their next annual congress. For organisations used to the familiar tread of rotation patterns and long-term planning cycles, the impact of higher airfares on budgets and congress attendance is another factor to throw into the mix.
As global dynamics shift and power relations are being redefined, which countries are securing the preference of international audiences? Join this webinar on 03 June for a preview of findings from the 2026 RepCore® Nations analysis, exploring how countries are perceived around the world and what this may mean for their competitiveness and international standing.
This first-of-its-kind global event will take place May 13, 2026, designed to expand advocacy beyond government relations to empower stakeholders across the destination ecosystem, and redefine how the industry approaches advocacy by convening destination leaders, board members, public officials, private sector partners and community stakeholders for a dynamic, interactive experience spanning multiple global time zones.
In a vote of confidence for the positive societal and economic impact of Business Events, C$15 million has been earmarked over the next three years to help attract events in strategically important sectors. Administered by Destination Canada, ICAF has helped secure 116 international conventions, generating C$803.3 million in direct economic impact and supporting 6,692 jobs.
Destinations International has released a comprehensive new resource designed to help destination leaders strengthen relationships with residents and stakeholders while advancing long-term community alignment. Grounded in insights from the Futures Study and shaped by global industry leaders, the Destination Professional’s Guide to Community Engagement offers a practical framework to help destination organizations measure meaningful impact.
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