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Strategy for Associations Going Virtual

While some associations are adapting quicker than others, there remains a general misconception on what is a virtual event. Is it anything as simple as a giant Zoom call, or does it entail more than that? Can simply renting a platform solve everything? What is the role now of event planners? Creating a virtual congress is as…

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IRF Pulse Survey: COVID-19’s Impact on the Incentive Travel Industry...

Earlier this year, the Incentive Research Foundation published the results of a pulse survey fielded between April 2nd and April 16th COVID-19’s Impact on the Incentive Travel Industry (April 2020). Given the continued challenges for the industry related to the pandemic, IRF fielded a study between July 1st and July 15th, 2020 to understand the…

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A New Tomorrow: Long Thinker Catalogue

As part of the #aNewTomorrow initiative, Iceberg partner ECM (European Cities Marketing) invited ten Long Thinkers – experts in their fields, industry influencers and purposeful changemakers – to look further ahead, beyond thee crisis and towards a New Tomorrow for tourism and destinations. These are now all compiled in this catalogue and shared anew. A…

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GDS-Index Wins 2020 IMEX-EIC Award

The winner of the IMEX-EIC (Events Industry Council) 2020 Innovation in Sustainability Award is GDS-Index, a benchmarking and performance improvement programme for business tourism and events destinations,. IMEX, an Iceberg partner like GDS-Movement, will celebrate the award in May 2021. From Conference & Meetings World…

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Two Thirds Impacted by Trade Show Absences

Two-thirds of those who exhibit at business events say their absence has had a notable and detrimental impact on business. So says a study of the recovery of trade shows from research specialists Explori together with Iceberg partner UFI, the global association of the exhibition industry. From Exhibition World…

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Small is Beautiful: The Future of Association Business Events

International association meetings, particularly those that are attracting thousands of delegates, were once the prized targets of all convention bureaux. COVID-19 has made the immediate future smaller and more regional. But this trend was already underway and should not frighten destination marketing organisations. From editor’s blog at Association Meetings International…

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Future Meeting Ideas: Martin Sirk Brainstorms Beyond the Nostalgia

Nostalgia inhibits our imagination, according to Martin Sirk, Iceberg partner Global Association Hubs’ International Advisor. Nostalgia isn’t what it used to be, says The Iceberg. Here Martin offers some innovative brainstorming of future meeting concepts in which associations could play leading roles. From Association Meetings International…

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Webcast: Meeting and Event Design Accepted Practices Guide

The Events Industry Council just released the “Meeting and Event Design Accepted Practices Guide” (see Research). More guides are to come from the EIC powered APEX COVID-19 Business Recovery Task Force. A webcast offered insights and answered audience questions about the new document. From Northstar Meetings Group…

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Better Approaches to Virtual Engagement: Five Suggestions

As associations continue to stage virtual conferences because of COVID-19, many are concerned about replicating the interaction, networking, engagement and hallway conversations that are staples of face-to-face events. During a webcast from Iceberg partner ASAE, presenters shared five tips on how to achieve them. From Associations Now…

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ESR’s ECR 2020: Vienna Radiology Congress Runs Virtually

Europe’s largest medical meeting in radiology and radiotechnology, the European Congress of Radiology, was held exclusively online for the first time this year. A record 15,265 delegates from over 130 countries took part, an increase of five percent in delegate numbers from the 2019 edition. From Association Meetings International…

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A New Remote Normal: The Plans of AC Forum Member Associations

In times like the current pandemic, how can associations begin to plan for the years ahead when decisions they are taking today may no longer be valid even in the very near future? Association not-for-profit AC Forum explains how its members anticipate changes in the sector and in their events. From Boardroom…

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