Sector: Return on Investment

Search & Filter

  • Sort By

  • Category

  • Host Destination

  • Sector

Edinburgh Marketing Wins Stay of Execution

Edinburgh Marketing, the body behind the city’s convention bureau, has been dealt an eleventh hour reprieve after city councillors accepted a counter offer to proposed cuts. The council had sought to slash the organisation’s funding by £567,000 next year and by 89 percent over two years. Now it has reinstated £267,000. From Association Meetings International…

Read More

Bid Fund Business Doubles to AU$187m

The value of the business events secured with the help of Tourism Australia’s Business Events Bid Fund Program has almost doubled from AU$97 million to a record AU$187 million in the past three months. Total expenditure by international meetings visitors in the year ending September 2018 was AU$4.9 billion, up 16 percent. From TTG Mice…

Read More

DMO MD Condemns Edinburgh Cuts

Leaders from one of Europe’s most prestigious gatherings of destination marketing organisations have voiced disbelief at proposed budget cuts which could see the end of both Marketing Edinburgh and the city’s convention bureau. Partner of the Iceberg European Cities Marketing’s Spring Meeting 2019 has just been held in the Scottish capital. From Association Meetings International…

Read More

Knowledge Hub: What Future for Edinburgh’s Ambassadors?

Ambassadors help destinations secure international association meetings. So Edinburgh’s meetings industry has an anxious wait ahead of a council vote on budget cuts that could virtually wipe out the city’s marketing and lead to the closure of Convention Edinburgh and its ambassador scheme. From editor’s blog at Association Meetings International…

Read More

London: Tech and Talent Capital

Despite its reputation of centuries-old tradition, London is the mover and groover of the technology universe. 80 percent of venture capital invested in UK tech firms since 2016 has gone to the capital. This investment is drawing, indeed being facilitated by, venues and events sharing in the sector’s strength. From Meetings & Incentive Travel…

Read More

Edinburgh Ambassadors Slam Proposed Cuts

Academics across Edinburgh have slammed proposed budget cuts that would see an 89 percent drop in the capital’s marketing over the next two years as well as the closure of its ambassador programme. Over 75 Edinburgh ambassadors contacted the City Council objecting to the proposal to slash Marketing Edinburgh’s budget by £790,000. From Association Meetings International…

Read More

Lausanne Montreux Congress: The Two Directors’ Vision

As The Iceberg reported in October, the Swiss regions of Lausanne and Montreux have joined forces to create the joint Lausanne Montreux Congress. Two LMC representatives, Director Lausanne Tourisme Steeve Pasche and Director Montreux-Vevey Tourisme Christoph Sturny, have been speaking exclusively about their future plans. From Meetings & Incentive Travel…

Read More

Associations Growing Global V: ICCA Expands in Dubai

The Iceberg is publishing a series of interviews about the globalisation of large associations. These are jointly produced by partners Boardroom and the Global Association Hubs Partnership. This time we hear from another partner, the International Congress and Convention Association, which is spreading its wings in Dubai. From Global Association Hubs Partnership…

Read More

Associations Growing Global IV: ESTRO in Singapore

The Iceberg is publishing a series of interviews about the globalisation of large associations. These are jointly produced by partners Boardroom and the Global Association Hubs Partnership. This time we hear from ESTRO’s (the European Society for Radiotherapy & Oncology’s) CEO, Alessandro Cortese (pictured), and its new MD of Innovation, Sven Bossu. From Global Association Hubs Partnership…

Read More

UK Conference and Events Market Growing

The United Kingdom conferencing and events market is growing as a whole, despite the conference and meetings segment suffering decline for a third consecutive year. So says an in-depth study of eleven industry reports by Warwick Conferences. A focus on ROI means the number of events being organised is down. From Meetings & Incentive Travel…

Read More

Cape Town: MBA World Summit 2018

In conjunction with the South Africa National Convention Bureau and The Iceberg initiative, the Event brings you a case study on the MBA World Summit 2018. Conferences and exhibitions drive industries, propel business and contribute significantly to global GDP. In South Africa, they contribute over R115 billion to national GDP. They are a transformative strategy…

Read More

Associations Growing Global III: ETHA in Brussels

The Iceberg is publishing a series of interviews which all address the globalisation of large associations. These are being jointly produced by partners Boardroom and the Global Association Hubs Partnership. Thomas Reiser, Executive Director of the International Society on Thrombosis and Haemostasis, describes forming the European Thrombosis and Haemostasis Alliance. From Global Association Hubs Partnership…

Read More

APAC “Meeting Room of the Future” Released

Experience creation is the top priority for Asia Pacific event planners, according to IACC’s first APAC edition of its “Meeting Room of the Future” report. 66 percent of the region’s meeting planners claim delegates seek more engagement, personalisation and interactive technologies at business events than before. From CIM News Magazine…

Read More

Associations Growing Global II: Middle East Council of Shopping Centres

The Iceberg is publishing a series of interviews jointly produced by our partners Boardroom and the Global Association Hubs Partnership. The contributors are all addressing the decentralisation and globalisation of large international associations. This time David Macadam, the Middle East Council of Shopping Centres’ CEO, is in the chair. From Global Association Hubs Partnership…

Read More

Associations Growing Global I: International Coach Federation

The Iceberg is publishing a series of interviews jointly produced by our partners Boardroom and the Global Association Hubs Partnership. The contributors are all addressing the increasing decentralisation and globalisation of large international associations. The series is starting with Magdalena Mook, Executive Director and CEO of ICF, the International Coach Federation. From Global Association Hubs Partnership…

Read More

IBTM World Industry Report Presented

Among other sessions at IBTM World in Barcelona, findings from the IBTM World Industry Trends Report 2018 were presented. Rob Davidson of MICE Knowledge said that the top three reasons for booking an incentive destination were political stability and safety (66 percent), value for money (65 percent), and service quality (59 percent). From Meetings & Incentive Travel…

Read More

BESydney Scores Big Incentive Wins

Business Events Sydney is set to enjoy a record-breaking year, having secured AU$102 million to date from the global incentive market. Its strategic decision in 2004 to invest in expanding incentives to Australia from Asia has resulted in close to twenty percent year-on-year growth in the value of events secured from that continent. From CIM News Magazine…

Read More

2018 Global Economic Significance of Business Events

The Events Industry Council commissioned a study on the global economic significance of business events, conducted by Oxford Economics. This is unprecedented research that could only be accomplished through the collaborative efforts of the public and private sectors to qualify the value, influence and impact that business events produce throughout the world. It further enables…

Read More

Global Business Events: 1.5 Billion Delegates

Iceberg partner the Events Industry Council’s “Global Economic Significance of Business Events” study has found that Asia is the largest region in terms of business event participants, making up nearly a third of the 1.5 billion delegate total. Business events actually boosted global GDP by $1.5 trillion last year, according to the report’s final results. From PCMA…

Read More

Global Economic Significance of Business Events: Video

A new study has found that the business events industry boosts global gross domestic product by $1.5 trillion. Karen Kotowski, CEO of the Events Industry Council, which is behind the Global Economic Significance of Business Events report, discusses its findings with Carina Bauer, CEO of IMEX, which was one of the partners in the research. From IMEX…

Read More

Mike Cannon: The Sarawak Outsider Returns to AACB

Mike Cannon, former Executive Director of the Association of Australian Convention Bureaux, was recently in Sydney to collect an AACB Hall of Fame plaque. During he visit he gave an interview on affordable events, Australia’s new Business Events Bid Fund, regional meetings, future challenges for convention bureaux, and their value to members. From CIM News Magazine…

Read More