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A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…
New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…
Companies increasingly are tying event investment and activity to actual revenues or profits. So says the new study by Harvard Business Review Analytic Services and event-marketing software provider Splash. But the report, which surveyed over 700 executives, also found less than a quarter able to calculate return on investment for events. From Meetings & Conventions…
The retirement of Christian Mutschlechner from the Vienna Convention Bureau next year may, or may not, mean he is departing from the wider industry. But the fact Vienna consistently out-performed bigger cities, and has become one of the world’s top convention destinations, owes a great deal to him. From editor’s blog at Association Meetings International…
Big Ben now may be hidden away from tourists, but the slow nature of industry advocacy to government was fully out on show all through the opening evidence session of the All-Party Parliamentary Group for the events industry. The first sitting of an intended three focused on venues. Photo: David Holt. From editor’s blog at Meetpie.com…
Two past Opinions (“Westminster Bubbles”) have reported the UK meetings industry’s bridge-building with government. Now Prime Minister Theresa May’s January reshuffle has moved tourism minister John Glen (pictured) over to another post. So the industry will therefore have to start the conversation all over again with his successor. From editor’s blog at Meetpie.com…
South Korea’s strength in the field means Daegu is now hosting 2,000 experts from 100 countries for the 14th International Congress of Parasitology. The World Federation for Parasitologists chose Korea as host due to sector engagement in prior meetings. There’s an active organising committee for the event made up of local researchers. From AMI Intellectual Capitals…
Maastricht has emerged as a new bio-hub, with the Netherlands city hosting three major conferences for the sector. MECC Maastricht recently welcomed the annual European Conference on Biomaterials. The European Congress on Biotechnology follows in 2020, then the Congress of the European Society of Biomechanics in 2021. Photo: Jorge Franganillo. From AMI Intellectual Capitals…
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