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Stellenbosch: 2018 Business Tourism Indaba
Stellenbosch 360 has just hosted its second Business Tourism Indaba, at which The Iceberg was invited to attend and speak. As well as gathering meetings industry players from across South Africa and wider, the Indaba shone a spotlight on both the university town’s own sector offering as host, and the approach it takes to fostering…
Wesgro Event Wins to Create R336m Impact
The Cape Town & Western Cape Convention Bureau, a division of Wesgro, secured nine new event bids during April to June 2018, bringing in an estimated economic impact of R336 million and an estimated attendance of 9,300 delegates. A highlight for the quarter was securing the Asian Racing Conference for January 2020. From the Event…
Matching Meetings with Destinations in a World of Too Much Choice
If there’s one canon that can be considered unassailable in the meetings and events industry it is this: No two meetings are alike. There is no one size that can fit all, even two, engagements. Every project requires its own plans and those plans, budget in hand, often start with choosing the location. Destinations and…
The Experiential Difference
Not too long ago, even people in the hotel industry referred to the meeting rooms in their hotels as boxes. But all of that has changed, and in a big hurry too. Today the expectations of meetings and the venues that host them are much higher. Planners are finding that venues which engage the senses…
AIPC 2018: How the Global Affects the Local
Iceberg partner AIPC, the international association of congress centres, represents more than 185 venues in 60 countries. The AIPC Annual Congress fosters excellence in every aspect of centre management, and the 2018 event at ExCeL London saw about 250 delegates tackling the theme of “Strategies for a Changing World!”. From Boardroom…
Venue Development: Follow the Money
UFI’s debut Latin American event in September is a chance to examine venue development both in the region and elsewhere. Venues tend to happen only after public sector buy-in, so it follows their development indicates governmental commitment to the virtues of a burgeoning exhibition industry. From UFI…
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