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The purpose of this report is to provide organisers with insight into the perceptions of tradeshow visitors across all major exhibition markets. Insight of this kind is essential to help organisers properly understand their visitors – their behaviours, their level of loyalty and advocacy, their needs – and, the extent to which these needs are…
This report gives an overview of the experience and intentions of exhibitors at trade shows across the world. It aims to give event organisers a deeper understanding of the patterns and trends that drive positive and negative exhibitor experiences and the objectives and behaviours that underlie them. This report has been created in two stages….
Holland’s network of thought leaders plays a key role in attracting international association events and enhancing the country’s reputation as a knowledge hub. Here four key influential figures, instrumental in winning bids for Utrecht, The Hague, Amsterdam and Rotterdam, discuss the experience. The group includes Professor Peter Reiss (pictured at AIDS 2018). From Boardroom…
In mid-June the Netherlands started to welcome international travellers back to its borders. There is no limit for maximum attendees at meetings and events, but associations even so are wary, and with countries like the US, India and Australia still unable to travel, planners are considering best strategy for the coming autumn. From Boardroom…
The limit on public gatherings in Copenhagen and Denmark’s third largest city Odense has lowered to 50 people after a recent increase in COVID-19 infections. The limit had been raised to 100 in July with the hope of rising to 200 in August. A cap for meetings and conferences remains at 500. From Association Meetings International…
The Netherlands Tourism Board recently hosted a meeting called “Dis-Connect”. Association, venue and destination professionals joined a virtual workshop staged live at the museum of the Royal Delft pottery factory. They painted white tiles with blue paint in the style of the famous “Delftware” produced in the town since the 17th century. From PCMA…
The Dutch government is to expand its support package for jobs and the economy with a raft of measures including plans for a €300 million guarantee fund for events. While vaccinations are underway in the Netherlands, businesses continue to suffer during the economic crisis with the country in lockdown. From Conference & Meetings World…
Australia’s economy is on course to lose AU$35.7 billion in direct spend over the next twelve months, while nearly all business events scheduled for 2020 are cancelled or postponed due to COVID-19. That’s according to latest figures from the Business Events Council of Australia. 92,000 industry job losses are expected. From CIM Business Events…
Virginie De Visscher is Senior Director of Business Development – Economic Sectors at Destination Canada. She is also an Iceberg ambassador. In two video viewpoints, she outlines Canada’s economic sector-specific approach to destination marketing and the increasing focus the organisation is now placing on both leaving business event legacies and on measuring their final impact….
From Business Wire: Legends and ASM Global today announced the signing of a definitive agreement under which Legends will acquire ASM Global to create a premium live events company dedicated to providing outstanding experiences for fans around the world. The acquisition of ASM Global’s venue management capabilities will enhance Legends’ services portfolio, positioning Legends to…
From Boardroom: 2023 has seen record-breaking temperatures and the alarming increase of extreme weather events across our planet. Sustainability can no longer simply be considered as a nice-to-have option, but as an essential core value that should help drive the ethos of any sector of activity, including the business events industry. Furthermore, sustainability should be…
BECA, the Business Events Council of Australia, has delivered a set of safety and hygiene procedures to the Australian government. These guidelines make the argument that business events are different from other mass gatherings and should open up as soon as possible. They also show how to keep events safe and hygienic. Photo: Thennicke. From Exhibition World…
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