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Coronavirus: IFEMA’s Medical Miracle Brings Optimism and Hope

The conscription of venues as field hospitals can be seen as one of the grimmer aspects of the COVID-19 crisis, but can also foster optimism and hope. Ana Carrazon, Congress Sales and Logistics Expert at IFEMA Feria de Madrid, has been working as a volunteer at the IFEMA Hospital. From Association Meetings International…

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Coronavirus: Future Formats to Include Virtual and Hybrid

Matthias Schultze, the German Convention Bureau’s Managing Director, has been discussing the future of meeetings with Christina Buttler, the MCI Germany Director of Strategy and Innovation (MCI is a partner of The Iceberg). She is sure virtual and hybrid events will still be revolutionising established formats even after the current crisis ends. From GCB…

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#MEET4IMPACT: Legacy, Impact and Tourism New Zealand

Geneviève Leclerc is Chief Executive Officer of #MEET4IMPACT, and the best person to ask the difference between “legacy” and “impact”. This Iceberg partner is now working with Tourism New Zealand on the project “Enrich New Zealand – Conference Impact”. This will measure outcomes of three meetings held over two years. From PCMA…

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Measuring the Value of Incentive Travel: Don’t Forget Soft Power

Profit and productivity rank high when buyers of incentive travel experiences list the objectives of their programmes. Except that isn’t the whole story. There’s a powerful narrative emerging around other objectives incentive travel sets out to achieve which has little to do with tangible metrics. From SoolNua’s Pádraic Gilligan at Padraicino…

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Coronavirus: Cultural Perspectives from a Chinese DMC and PCO

As coronavirus isolates China from outside countries, Ping Liu, CEO of destination management company and professional congress organiser China Star, offers cultural views on how her business is approaching cancellations and postponements. Links to Professional Convention Management Association resources on coronavirus. Photo: Painjet. From PCMA…

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Incentives Core Market for Macau’s Galaxy International CC

Opening in 2021, Macau’s Galaxy International Convention Centre is aiming for the title of Asia’s most technologically advanced venue. Galaxy’s Director of Operations Development, Scott Kreeger, has been speaking about the facility at IBTM World in Barcelona, and says incentives will be one of its core markets. From Meetings & Incentive Travel…

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Magical Kenya Travel Expo 2019: Business Events and Tourism

Magical Kenya Travel Expo 2019 has just run at the Kenyatta International Convention Centre. In a session on business events, Lance Gibbons, the Publisher of Iceberg partner Event Africa, headed up a discussion on the importance of the sector. Also contributing was Jeffers Miruka, President of African Society of Association Executives. From the Event…

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On the Border of Incentive Voyeurism: The Must-See DMZ

In issues 18, 33, 53 and 60 of The Iceberg’s fortnightly Business Events World, the importance of meetings has been discussed in terms of President Trump’s rapprochement with Kim Jong-un. Their summit venue, the Demilitarized Zone or DMZ, is also a fascinating outing for incentive delegates. From editor’s blog at Meetings & Incentive Travel…

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Overtourism: Hosting the Crowd, Without Crowding the Host

When tourist visitors to a city greatly outnumber the resident population, it’s not hard to understand locals feeling crowded, some to the point of revolt. But is overtourism an issue for the meetings industry? What have selfie-stick wielding hordes that descend seasonally on top destinations have to do with business events? From PCMA…

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