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Advocacy: Clear Goals, Good Storytelling and Industry Coalition

The Iceberg sits at the heart of the advocacy that the meetings industry makes to the world outside. But how do those who represent and defend the sector see their role? The views here include those of two Iceberg partners: IMEX Manager Natasha Richards and European Cities Marketing President Dieter Hardt-Stremayr. From Conference & Incentive Management…

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SACEOS: Turning 40, New Leadership, New Generational Vision

This year marks a milestone for SACEOS, the Singapore Association for Conventions Exhibitions Organisers and Suppliers. It is both celebrating its 40th year, and a new President, industry heavyweight Aloysius Arlando, took over the reigns in February. Here he shares his vision for the future and explains why associations must be “future-ready”. From Boardroom…

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Knowledge Hub: What Future for Edinburgh’s Ambassadors?

Ambassadors help destinations secure international association meetings. So Edinburgh’s meetings industry has an anxious wait ahead of a council vote on budget cuts that could virtually wipe out the city’s marketing and lead to the closure of Convention Edinburgh and its ambassador scheme. From editor’s blog at Association Meetings International…

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Destination DC’s Elliott Ferguson Unveils Overseas Strategy

Elliott Ferguson, President and CEO of Destination DC (as well as the new National chair of the US Travel Association), has been speaking about his city’s future strategy and new developments. Washington DC is the US number one spot for international association meetings, according to the last ICCA Statistics Report. From Meetings & Incentive Travel…

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Lausanne Montreux Congress: The Two Directors’ Vision

As The Iceberg reported in October, the Swiss regions of Lausanne and Montreux have joined forces to create the joint Lausanne Montreux Congress. Two LMC representatives, Director Lausanne Tourisme Steeve Pasche and Director Montreux-Vevey Tourisme Christoph Sturny, have been speaking exclusively about their future plans. From Meetings & Incentive Travel…

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Auckland: Livestock Genetics Congress WCGALP 2018

Last year the Aotea Centre (above) in Auckland hosted over 1,400 leading scientists and researchers for the 11th World Congress on Genetics Applied to Livestock Production. Auckland Advocate Alliance member and Massey University Professor of Animal Science Hugh Blair was the local committee chair, and integral to winning the conference. From Boardroom…

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Three Questions: Vancouver Convention Centre’s Claire Smith

Claire Smith is Vice-President of Sales and Marketing at Vancouver Convention Centre, and also Chair of PCMA. Here she answers three questions: about how working with associations has changed for her over the years, about the kind of meetings her venue targets, and about the future of the association sector itself. From Boardroom…

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All Change for Associations: Ben Hainsworth

Association governance has changed dramatically in recent years and a key focus is on business sustainability, both financial and reputational. The latter is often part of any conversation about legacy. Ben Hainsworth has worked in the past for a large European medical society. Today he is Executive Director of Berlin-based PCO K.I.T. Group. From PCMA…

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IMEX America 2018: A Sustainable Event

IMEX America has always been run with sustainability in mind. This time around, sustainability education will feature throughout, attendees are urged to bring a reusable water bottle to the show, and IMEX America will also continue to beat the drum about the positive impact of giving back to destination communities. From the Event…

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Medical Meetings Under the Microscope: Part II

Medical meeting organisers at the PCMA Education Conference also got a behind-the-scenes look at how the Cleveland Clinic is now reshaping the future of both patient care and medical education. David McMillin reports from the visit and offer his five takeaways, including the power art can play, especially one “amazing Iceberg”. From PCMA Convene…

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Medical Meetings Under the Microscope: Part I

The Huntington Convention Center of Cleveland also hosted the recent PCMA Education Conference. The event included a focus on medical meetings. Convene Editor-in-Chief Michelle Russell took time out from the floor to put the evolution of the sector under the microscope with Robert Heard of the American College of Emergency Physicians. From PCMA…

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Copenhagen: Evaluating Academic Conferences

During IMEX, Copenhagen described the image problem academia is facing: endless conference invitations alongside carbon footprint concerns and straining public budgets. Industrial PhD student Thomas Trøst Hansen has been researching how delegate academics work and receive recognition through the value chain used as a basis for evaluating academic events. From Boardroom…

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Three Key Questions: The USPs of PCOs

At the recent International Association of Professional Congress Organisers Annual Meeting in Tokyo, an Iceberg partner asked four distinguished industry voices – including IAPCO’s new president – what value a PCO brings to the table for associations, what sector trends they were seeing, and how they saw the importance of IAPCO certification. From Boardroom…

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Medical Meetings: Patients are a Virtue

Medical conferences that invite patients onto their stages and into their planning committees are finding out that patients are a virtue. Over the last decade there has been a slow-moving revolution in leveraging the legacies that can accrue to both healthcare professionals and to patients when the latter play a meaningful role. From PCMA Convene…

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Convening Leaders 2018: Aligning Meetings with Knowledge Hubs

The Iceberg’s very own James Latham presented a session at Convening Leaders 2018 in Nashville called “The Rise of Intellectual Capitalism: The Role of Meetings”. Destinations and conferences which align themselves to knowledge clusters like biotech, fintech or healthcare reap benefits on all sides, he said. Latham was also interviewed by Amanda Marijanovic. From PCMA Convene…

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Medical Conferences: A Healthy Future?

Artificial intelligence, virtual and augmented reality, 3D printing, wearables, telemedicine: the convergence of healthcare and technology is reaching an inflection point at a time when other pressures are putting the squeeze on medical meetings. How can they stay relevant if the entire structure of healthcare is about to fundamentally change? From PCMA Convene…  

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