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From Göteborg & Co: Meetings create opportunities for an organisation to achieve its visions and goals, and for the destination to address societal challenges. To create long-term societal impact, broad collaboration is required between the organisation and the destination’s various stakeholders. It is also essential to work strategically and systematically. Clear goals increase engagement and…
The GDS-Index is a performance improvement programme to make the business and leisure tourism industry more sustainable. In a collaborative effort it supports destination management organisations and convention bureaux to adopt, promote and recognise responsible and regenerative practices. Iceberg partner the Global Destination Sustainability Movement evaluates four key areas that it believes are vital to…
In 2017 Iceberg partner European Cities Marketing, in partnership with Toposophy, published eight bold statements in The Future of DMOs: The ECM Manifest that set out a vision for what DMOs (destination marketing organisations) could and should become. The final of these statements warned of ‘‘The New Normal’’, a world in which ‘‘crises of every kind have…
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