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Last year Goodfellow Publishers released “Business Event Legacies: Global industry case studies”, from Carmel Foley, Deborah Edwards and Karin Weber. Previous work by Foley and Edwards includes the first JMIC Case Study published here on The Iceberg, and this book cites all of those studies. Here the volume’s content is outlined. From Meetings International…
One of the largest pharmaceutical companies in the world, British-Swedish multinational Astra Zeneca is responsible for research into and manufacture of many cutting-edge medicines. As Catherine Boissier, Associate Professor and Associate Director working as a Chemistry, Manufacturing and Control Project Lead in Gothenburg explains, meetings are a vital tool in that endeavour. From Meetings International…
The Associations World Congress has just taken place in Gothenburg, Sweden. After an opening forum for medical associations, with a keynote on collaboration from Volvo, a new format encouraged delegates to move freely between content streams. Highlights included sessions about governance, communications and also the association of the future. From Boardroom…
Seasoned meetings industry veterans always take pleasure in discovering any destination unfairly overlooked. For one Iceberg partner a new find is the Swedish seaport of Gothenburg. Hotel Svenska Massan / Gothia Towers recently held a centenary event for customers from all over Europe “that combined intelligence with stardust”. From editor’s blog at Meetpie.com…
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