Sector: Measurement

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International Research Conferences: The Academic Impact

The study explores the benefits and barriers for individual researchers and universities when hosting research conferences. The study has been commissioned by the Danish Council for Research and Innovation Policy – an advisory body to the Danish Minister of Higher Education and Science. Thereby the study situates the hosting of research conferences as a potential…

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Association Global Growth Trends Survey 2013 – 2018

For almost 30 years, GLOBALSTRAT has been collecting independent data on how international associations are approaching global membership, programs and engagement. This valuable information and insights are used to help associations to make better informed decisions when developing their international strategies and business plans. According to the United Nations, the world population is expected to…

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IRF 2018 Award Program Value and Evidence White Paper

Most leaders expect their investments in incentive, reward and recognition (IRR) programs to drive more sales, increase revenue, result in a larger share of the market, or produce some other return on investment. Leaders may also seek measurable improvements in production costs, product quality, reduced accidents and down-time, lower attrition and absenteeism, and increased engagement,…

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New Study Collects Evidence of Incentive Benefits

Research into the effectiveness of motivation awards has long shown that a well-conceived and well-run incentive, recognition or reward programme improves productivity and performance. Now the Incentive Research Foundation has released a new study summarising the benefits and reasons for them, as well as the evidence backing the claims up. From Incentive What Motivates…

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New Report Reveals How Planners Pick Destinations

Destination websites and industry trade shows are the key sources for North American planners in meeting and event site selection, according to a new report from analytics firm STR. Three-quarters of the planners also turned to an industry trade publication in 2017, and 19 percent had attended the most recent IMEX industry conference. From Meetings & Conventions…

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International Convention Delegate Spend Rises in New Zealand

The total spend by international convention delegates coming to New Zealand rose 17 per cent from 2017 to 2016, despite a drop in total delegate spend from NZ$588 million to NZ$506 million. The Convention Delegate Survey from the Ministry of Business, Innovation and Employment shows that international events are a major growth sector. From CIM News Magazine…

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Durban ICC Celebrates 21st

The Durban International Convention Centre is staging a 21st anniversary celebration campaign with a series of nationwide events leading up to a gala dinner in October. In 21 years the venue, officially opened in 1997 by Nelson Mandela, has contributed over R34.4 billion towards South Africa’s GDP, R32.6 billion directly benefitting KwaZulu-Natal. From Meetpie.com…

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Australia Still Losing International Business Events

The number of international business events won for Australia continues to decline, according to new data from the Association of Australian Convention Bureaux. The latest edition of the AACB’s Forward Calendar showed bid wins at 361, down from 396 six months ago. But delegate numbers and associated delegate spend is up. From CIM News Magazine…

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The HBAA Meetings Barometer 2017

“2017 was a good year for UK meetings industry sales growth” reports Louise Goalen, Chair of HBAA, as the HBAA Meetings Barometer results for 2017 are revealed. The average spend per meeting and average spend per delegate in the UK both grew significantly year on year in 2017, despite a slight decline in the average…

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The Science Of Healthcare Professional Meetings

Ashfield Meetings & Events is pleased to announce a 2018 follow-up study to the 2016 “Future Of Meetings” white paper. “The Science Of Healthcare Professional Meetings” compares and contrasts the perceptions of healthcare professionals (HCPs) across a wide variety of speciality areas, and dives deeper into the ongoing evolution of the medical meetings landscape. By looking…

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The Rise of Midsize Cities in the Meetings Industry

A new research report examining “The Rise of Midsize Cities in the Meetings Industry” in North America and Europe, commissioned by the IMEX Group and developed by Skift, has been published. The free 40+ page report carefully examines why and how some midsize cities (historically known as second-tier cities, a label they’ve now shaken off) have managed…

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The Economic Significance of Meetings to the US Economy

This Economic Significance Study (ESS), conducted by Oxford Economics, quantifies a vital industry that contributes billions of dollars to the US economy, while creating millions of jobs in almost every community in the country. The data in this study provides a clear and credible statistical base on which to gain recognition for this vast and…

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Incentive Travel: Weighing the Worth

With the Events Industry Council’s “Economic Significance of Meetings to the US Economy” now out, and after incentive sector specific research from both the Society for Incentive Travel Excellence and the Incentive Research Foundation, how far do such reports correctly quantify the real impact and worth of incentive travel? From SoolNua’s Pádraic Gilligan at Padraicino…

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25th UK Conference and Meeting Survey Launched

Venues are being urged to get involved with the 2018 UK Conference and Meeting Survey. Now in its 25th year, UKCAMS focuses on the value and volume of the market and the performance of venues. It also highlights market trends. New this year is a section about the targeting and securing of international events. From Meetpie.com…

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US Meetings Industry Generates $330bn Per Year

The United States meetings industry generates a massive $330 billion annually, according to the Events Industry Council’s latest Meetings Significance Survey. This is a $50 billion rise since 2014’s first report. In 2016, 1.9 million US meetings took place. The study canvassed 1,300 planners, 9,000 domestic business travellers and 50,000 international travellers. From Meetings & Conventions…

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The 2016 RNC and the Real ROI of F2F

The Trump effect on the US’s standing as a destination is much discussed. But what about the actual meeting that helped elect him: the 2016 Republican National Convention? The RNC and its economic impact are at the centre of some thoughts about the real return on investment of face-to-face. From PCMA Convene…

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Isabel Bardinet Receives 2017 JMIC Profile and Power Award

The Joint Meetings Industry Council has announced the winner of the 2017 JMIC Profile and Power Award as Isabel Bardinet, CEO of the Eurpoean Society of Cardiology. The award was made in recognition of her longstanding role as an outspoken advocate for redefining the value of meetings and events in terms of their broader professional…

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Bristol Events Worth Record £259m in 2016

Destination Bristol says the city’s conference and events industry has made its highest economic impact yet, more than £259 million last year. More events have been held in Bristol – with longer stays at higher rates – and more of Bristol’s own businesses are holding events locally. The last record was of £202m in 2015. From Meetpie.com…

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Return on Investment Re-examined

Whilst direct spend on business and professional events – the tip of the iceberg – is relatively easy to quantify, their legacy return on investment has always been harder to assess. ROI specialist Michael Piddock of  Glisser links its measurement to the goals an event is seeking to achieve, be these in revenue, reputation, relationships or recall. From Meetings & Conventions…

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The Trade Fair Industry in Asia – 13th Edition (July 2017)

The latest UFI / Business Strategies Group report on the trade fair industry in Asia has now been published complete with updated statistical information from 2016. Leaflet here… The Trade Fair Industry in Asia – 13th Edition (July 2017) – Leaflet Order form here… The Trade Fair Industry in Asia – 13th Edition (July 2017) –…

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Making Metrics Matter: The Key Questions

Positive event trajectory, positive event perception, relationship growth, and experience satisfaction. Rather than bombarding delegates with too many feedback questions, these are the meaningful reactions to benchmark. Lisette Sheehan and Lyndsay Merbach, measurement experts at the Sparks agency and 2017 PCMA Education Conference speakers, discuss the metrics that matter to planners in improving their events. From PCMA Convene…

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