Welcome again to Business Events World, a summary published every two weeks of content posted on The Iceberg. Welcome again to The Iceberg.

In Business Events World Issue 03 our featured case study below is Geneva: Sibos 2016 and Aligning with Knowledge Sectors. Geneva Convention Bureau Director Anja Loetscher explains why her destination is now focusing its resources and strategy around key knowledge sectors. Sibos is the case study example, with video also from MD Sven Bossu.

The news posts of our partners include commentary on the UK events industry investment levels, President Trump’s possible routes around the banning of his travel ban, and Visit Florida’s ongoing battle to stay in business.

And from here in the UK across to the other side of the world… congratulations to AIME – the Asia-Pacific Incentives and Meetings Expo – on its silver anniversary.

Here’s to the next quarter century of face to face in APAC… and everywhere else.

Robert Coren, Curator of The Iceberg.


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