Beyond Tourism Benefits

It is widely known that New South Wales (NSW) is a popular business events destination. In 2011 alone, Business Events Sydney (BESydney) secured 67 events, worth an estimated $186.5m in economic impact. However, aside from the dollar spend impact from the thousands of delegates who visit, little research had been done on the longer term impacts left on the host community. BESydney had some anecdotal evidence, but needed more quantifiable data to validate the sector. They enlisted researchers from the UTS Management Discipline Group (MDG) to help them uncover the full benefits and legacies of hosting an international event in Sydney. From UTS…

Beyond Tourism Benefits

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