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VisitBritain Explores ‘Impact Beyond the Plenary’

From Conference News: VisitBritain, in partnership with MeetEngland, Meet in Wales, VisitScotland Business Events and the Association of British Professional Congress Organisers (ABPCO), explored the importance of ‘impact beyond the plenary’ at its first Association Conference at the Edinburgh International Conference Centre (EICC). The conference, which took place from 5-7 February 2024, brought together 80…

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DEI Put in the ICCA Spotlight for 2024 and Beyond

By Senthil Gopinath: At ICCA we talk continuously about Sustainability, DEI, Legacy, and Innovation. These pillars inspire our interaction with our members and form the basis of much of the discussions we have with our associations. They provide the bedrock of work undertaken with external agencies and cross-organisational bodies, including The GDS-Movement, the Net Zero…

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How MICE Can Use Generative AI to Plan, Market, and Run Events

From Singapore Tourism Board: What can generative AI do for the MICE industry? In this episode, we’ll dive into how event planners can use generative AI to design an event, boost ticket sales, and increase participant satisfaction. We’ll be speaking with Veemal Gungadin, CEO of events technology platform Gevme, about new ways MICE can leverage…

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Karamat: “As an industry, we must think bigger”

From Trade Show Executive: The Professional Convention Management Association (PCMA) has ambitious plans to grow in the coming years, with PCMA and Corporate Event Marketing Association (CEMA) President and CEO Sherrif Karamat, CAE, taking the organization to great heights — both in membership and new initiatives. Karamat highlighted the association’s evolution and outlined next steps…

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