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The exhibition industry is built on understand our customers. We have been using intelligent data to understand our attendees and exhibitors at face-to-face events for years. Today, there is more data and customer insight about our communities than ever before, thanks to organisers using digital event platforms, tools, and technology partners. But the big question…
Convention bureaus have operated as key stakeholders in the meetings industry for over a century, assuming major responsibility for marketing their cities, regions and countries as destinations for the hosting of business events, from small corporate gatherings to the vast annual conferences organised by international associations. During all of that time it has been clearly…
In April’s survey against March’s, much of the sector is experiencing a sense of languish. In the month between the two, vaccinations in the US (where the majority of survey respondents live) have averaged around three million shots a day, certainly the country’s best chance of recovery. Yet seven percent fewer planner respondents reported feeling hopeful…
The health and safety of event attendees has always been a big consideration for meeting professionals. The COVID-19 outbreak, however, has brought health and safety into focus like never before. As many organisations consider resuming incentive group travel programs, health and safety is the most talked about element and an area of uncertainty as COVID…
To mark Global Meetings Industry Day, Iceberg partner BestCities Global Alliance and the International Association of Professional Congress Organisers (IAPCO) have joined together to help associations articulate their new hybrid congress guidelines. In the wake of the pandemic, associations must rethink the design and delivery of events to make sure they can bring together international…
Chapter IV of Beyond Food looks at the devastating effect of the pandemic on the conference and events market, and at how the industry is addressing a new way of working post-COVID. Beyond Food: Beyond COVID-19 (Lime Venue Portfolio website, registration required)
Between February and March, a flurry of news articles predicted a huge surge in leisure travel, sometimes referred to as “revenge travel”, as people celebrate the end of the pandemic, make up for lost time and splurge after the stress of living through COVID. Airlines have reported substantial jumps in air travel demand during March…
Extreme Innovation – What is it and why does it matter? Collaboration and innovation are the watchwords of July’s Buzz Day – a packed programme of free education. This month we’re collaborating with Swapcard for a special crossover session. Attendees of both Swapcard’s Evolve community and Buzz Day on 7 July will be able to…
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