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Companies increasingly are tying event investment and activity to actual revenues or profits. So says the new study by Harvard Business Review Analytic Services and event-marketing software provider Splash. But the report, which surveyed over 700 executives, also found less than a quarter able to calculate return on investment for events. From Meetings & Conventions…
“Looking after you and yours” is the official theme of the second Event Wellbeing Week which is currently underway. The aim is to encourage sector professionals to take better care of themselves, so they can also take better care of others. The campaign has been promoting the benefits of human contact with the hashtag #huganeventprof. From Meetpie.com…
Delivering tailored meetings experiences is the top priority for planners in Latin America. That’s according to new research from IACC (formerly the International Association of Conference Centres). The organisation released the first Latin America edition of its “Meeting Room of the Future” white paper in collaboration with IBTM Americas. From Meetings & Conventions…
ADNEC Group have confirmed the appointment of Jeremy Rees as CEO of ExCeL London. Rees has been Acting CEO since November 2017. Very well-respected by the exhibitions sector he’s spent over twenty years working within, Rees joined ExCeL in January 2010 as Sales Director and was appointed Executive Director in 2013. From Meetpie.com…
Cybersecurity is among the top threats facing businesses and governments in 2018. What you might not realize, though, is that it can impact consumers not only at voting booths and cash registers, but also at meetings and events. Cybersecurity expert Rebecca Herold explains how to protect yourself from the threat. From Successful Meetings…
More than ever the value of face-to-face seems in question, with virtual events now the new “shiny object”. But face-to-face meetings aren’t dull or rusty. As the attendee experience evolves, also now with actionable data, the easiest way to renergise an event is to give the delegates more of what they want. From Maritz Global Events…
Aaron Etra co-founded the Institute for Life Sciences Collaboration, which organises the ICMAN and ICNODAT conferences. He is also Chair of the Executive Committee of the Council of Organizations of the United Nations Association of the USA. Here he shares insights on youth empowerment with Iceberg parter BestCities Global Alliance. From Boardroom…
Few issues have dominated public debate over the past few years as much as those related to diversity and inclusion. Charged discourse is impacting every part of our culture, including the meetings industry. Last month five thought leaders gathered on a conference call to discuss the topic. From Successful Meetings…
The Iceberg has fond memories of a stay at the historic Lygon Arms in the Cotswolds forty years ago. Now the owners of Eventprofslive have just organised a familiarisation trip to the refurbished venue, asking attendees to donate money to industry charity Meeting Needs. The idea met with great success. From editor’s blog at Meetpie.com…
INBOUND is one of the world’s most popular business events. Each year it attracts well over 20,000 attendees from more than a hundred countries to Boston. The audience is about 65 percent female, but unlike many other meetings the event’s speaker lineup is also diverse. So how did INBOUND make it happen? From Forbes…
We think we make decisions based on logic, but unconscious influences affect our behaviour and judgment. So says Maritz Chief Behavioural Officer Charlotte Blank. Maritz Global Events is a partner of The Iceberg. Understanding behaviour presents a “whole new world of opportunity” for event design. From PCMA Convene…
The term “legacy” is now becoming almost ubiquitous. Legacies are the broad set of outcomes ranging from advances in science and healthcare to creating new trade opportunities and empowering young people that far outweigh the financial impact of association meetings. The Iceberg also has a role to play in that. From Biz Events Asia…
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