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SITE Aims to Define Incentive Travel in Bangkok Manifesto

The Society for Incentive Travel Excellence’s new Bangkok Manifesto aims to define the nature, purpose and direction of the incentive travel sector. It was crowdsourced during the SITE Global Conference held in Bangkok this January, from essays written by ten sector professionals. CMO Pádraic Gilligan explains. From Northstar Meetings Group…

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Three Questions: Singapore Tourism Board’s Keith Tan

Keith Tan has been the Singapore Tourism Board’s Chief Executive for about half a year. During IMEX he spoke about the city-state’s plans and approaches for continuing to attract international associations and their meetings, which include working alongside Iceberg partners BestCities Global Alliance and Global Association Hubs Partnership. From Boardroom…

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Astra Zeneca: Meetings “Vital Tool” in Medicine Innovation

One of the largest pharmaceutical companies in the world, British-Swedish multinational Astra Zeneca is responsible for research into and manufacture of many cutting-edge medicines. As Catherine Boissier, Associate Professor and Associate Director working as a Chemistry, Manufacturing and Control Project Lead in Gothenburg explains, meetings are a vital tool in that endeavour. From Meetings International…

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Breaking Taboos to Create a Legacy in Global Sanitation

Jack Sim founded the World Toilet Organisation in 2001 as the global voice of toilets and the sanitation agenda. Its aim is to break taboos over a hard-to-discuss subject and also to engineer a massive legacy: addressing the crisis of 2.6 billion people living without clean toilets and hygienic sewage treatment. From BestCities Global Alliance…

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Attracting Top Talent: Learning Lessons from Silicon Valley

Lyn Lewis-Smith, CEO of Business Events Sydney, recently joined a Trans-Tasman Business Circle’s #womenintechontour visiting San Francisco and Silicon Valley to gather intelligence on the skills and talent attraction strategies of US multinational corporations. Global meeting attendees present a ripe opportunity that is currently being overlooked. From Lyn Lewis-Smith via LinkedIn…

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Incentive Travel: Trends in Hotels, Security and Compliance

From mergers and acquisitions in the hotel sector, not to mention its commission cuts, to concerns about security, both of person and of data, including GDPR compliance, here’s a look at key pointers found in the Incentive Research Foundation’s 2019 Trends Study that are expected to affect the buoyant incentive travel industry. From PCMA…

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Seafood and Toys: Trade Fair Trade War Tariff Troubles

More than 90 percent of US eaten seafood is imported, and about 40 percent of 25,000 attendees at Seafood Expo North America also attend from abroad. Since tariffs imposed on goods imported from China and other countries have taken effect, some regular exhibitors have cut back on space they’re purchasing for March 2019. From PCMA…

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Incentive Travel: Weathering the Headlines

Now companies have to respond almost immediately to bad publicity, overreaction is the danger. When the positive benefits of an activity aren’t understood, the damage can be even greater. Our incentive specialist looks at headlines the sector has weathered and what they say about the real value of incentive travel. From SoolNua’s Pádraic Gilligan at Padraicino…

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Corporations: More Events, Measurement Still a Problem

A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…

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Amazon: Is Not Speaking Smart?

Amazon’s smart speakers like the Echo and Echo Dot may be always listening. But the company itself has very firm ideas about how meetings are run, and they begin with up to thirty minutes of silence. Is the business that made Jeff Bezos the world’s wealthiest man onto something? From editor’s blog at Meetpie.com…

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