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A new study has valued the global business events industry at more than $1 trillion. Preliminary results were announced by Iceberg partner The Events Industry Council at IMEX America. The full report is available from November 9th. The Global Economic Significance of Business Events is the first research of its kind. From Association Meetings International…
The economic impact of IMEX America 2018 on Las Vegas has been estimated at $19 million. So claims Cathy Tull, Chief Marketing Officer of the Las Vegas Convention & Visitor Authority. The figure was only one eye-watering number presented by UK event organisers Regent Exhibitions at the final press conference of the show. From Meetpie.com…
The rise of the ‘individual’, modern consumerism, social media, open-source publishing: all have been cited as reasons why the traditional association model is doomed. It’s a viewpoint which does assume that associations are incapable of self-reform. And yet industry research keeps showing the number of international association meetings going up and up. From Association Meetings International…
Company spending on incentive programmes is growing with the evidence that they’re effective at driving productivity. But research from the Society for Incentive Travel Excellence, an Iceberg partner, has found that while budgets have increased, average spending per attendee has remained the same for most. More employees are being invited on trips. From Skift…
Like many new markets, the Middle East and North Africa has its own dynamics with events, meetings, and conferences. The culture is all about personal relationships, so face-to-face is always important for business. Exhibition Director Middle East of IBTM Arabia, Danielle Curtis, shares insights on future trends and technology. From the Event…
The monetary value of information presented at this year’s European Congress of Radiology in Vienna, amounted to €813m, according to a groundbreaking report. The total was arrived at by adding up the professional time spent compiling, and the research funding associated with, the content of the 3,331 papers presented. From AMI Intellectual Capitals…
The Watkins Report for US and Canadian convention bureaux is published biennially, and Curt Watkins of Watkins Research has been conducting the study for the past 25 years. Here he shares his perspective on how the features planners are seeking in their host destinations have changed over recent decades. From PCMA Convene…
A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…
New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…
Companies increasingly are tying event investment and activity to actual revenues or profits. So says the new study by Harvard Business Review Analytic Services and event-marketing software provider Splash. But the report, which surveyed over 700 executives, also found less than a quarter able to calculate return on investment for events. From Meetings & Conventions…
A random sampling of B2B exhibition organizers from the Center for Exhibition Industry Research (CEIR) Census was pulled to generate an attendee sample for this project. A total of 21 exhibition organisers in the United States and Canada agreed to participate, with a minimum of one event per sector, with the exception of Sporting Goods, Travel…
Sponsored by the Professional Convention Management Association (PCMA) and Destination Cleveland, “Making a Healthy Case: Six Ways Medical Meetings Are Proving Their Value to Exhibitors” is a new white paper that tackles one of medical associations’ chief challenges head on: the increased pressure to show a positive return on their exhibitors’ investment. Making a Healthy Case: Six…
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