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Meetings and events demand will grow by up to ten percent in 2019, according to Carlson Wagonlit Travel’s 2019 Meetings & Events Future Trends report. The study also finds that average size of meetings will rise in nearly every region. Strategic management of meetings, unorthodox spaces / activities, and content evolution, are the areas to watch. From Meetpie.com…
A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…
New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…
Companies increasingly are tying event investment and activity to actual revenues or profits. So says the new study by Harvard Business Review Analytic Services and event-marketing software provider Splash. But the report, which surveyed over 700 executives, also found less than a quarter able to calculate return on investment for events. From Meetings & Conventions…
The term “legacy” is now becoming almost ubiquitous. Legacies are the broad set of outcomes ranging from advances in science and healthcare to creating new trade opportunities and empowering young people that far outweigh the financial impact of association meetings. The Iceberg also has a role to play in that. From Biz Events Asia…
The latest UFI / Business Strategies Group report on the trade fair industry in Asia has now been published complete with updated statistical information from 2017. Leaflet here… The Trade Fair Industry in Asia – 14th Edition (July 2018) – Leaflet Order form here… The Trade Fair Industry in Asia – 14th Edition (July 2018) –…
Simple meetings – those smaller, replicable gatherings with basic requirements – make up about half of corporate meetings globally. But 52 percent of them are being booked through unmanaged channels according to research from the Global Business Travel Association. This can end up costing companies money, attendee satisfaction and duty-of-care compliance. From Meetings & Conventions…
Recently Successful Meetings sent out a survey to its readership about their international events. While most planners responding thought the number they held in 2018 would stay the same, almost a third said it would increase, and only six percent decrease. Cost, travel time and language barrier are still the top challenges. From Successful Meetings…
The growth of experiential activities is set to continue and they will soon feature in most meetings, according to new research by MPI Outlook for the IMEX Group. 87 percent of respondents had seen increased demand in the last three years. C2 International’s aerial Learning Labs (pictured) was a notable example at the recent IMEX. From Meetpie.com…
The Society for Incentive Travel Excellence, Incentive Research Foundation and Financial & Insurance Conference Professionals have now opened up submissions for their new joint survey of the incentive travel sector. The resulting crowdsourced evidence-based study will provide insights into the current and future direction of incentives. From SoolNua’s Pádraic Gilligan at Padraicino…
According to ICCA, almost two-thirds of international association meetings attract 250 or fewer delegates. Only seven percent welcomed more than 1,000 people, and just a tiny fraction (1.3 percent) attracted 3,000 or more. Small events can indeed be beautiful, but we hear little about them. From editor’s blog at Association Meetings International…
During IMEX, Copenhagen described the image problem academia is facing: endless conference invitations alongside carbon footprint concerns and straining public budgets. Industrial PhD student Thomas Trøst Hansen has been researching how delegate academics work and receive recognition through the value chain used as a basis for evaluating academic events. From Boardroom…
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