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Using the Destination, Adding Value for the Community

During a busy European Cities Marketing Spring Meeting 2019 in Edinburgh, meetings professionals debated the successes and failures of city event organisations from all over the continent. Contributors included Iceberg partner ECM’s President, Dieter Hardt-Stremayr. From Meetings & Incentive Travel…

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Six Key Trends and Eight Ways in Which DMCs Still Add Value

Prague in the Czech Republic is not only a major meetings destination, but also home of the AIM Group International office of Bob Novak. Novak has written a white paper, “How to Create a Truly Unique Destination Experience and the Latest DMC Trends”, which discusses the current evolution of destination management companies. From PCMA…

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Geneva’s Adrien Genier Targeting Business Through Sustainability

The new director of the Geneva Tourism & Conventions Foundation, Adrien Genier, is actively looking to strengthen the Swiss city’s image abroad by uniting stakeholders around issues like sustainability. He is engaging with Iceberg partner the Global Destination Sustainability Index to improve Geneva’s ranking. From Meetings & Incentive Travel…

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Thinking Before Using: Creating the Ethos of a Sustainable Venue

London’s 15Hatfields was set up as a sustainable venue in 2008, avoiding single-use plastics from day one. The venue needed to find a general manager who could embody this environmentally-minded ethos. Warren Campbell has been helping clients embrace sustainability in Central London ever since. From Meetings & Incentive Travel…

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Advocacy: Clear Goals, Good Storytelling and Industry Coalition

The Iceberg sits at the heart of the advocacy that the meetings industry makes to the world outside. But how do those who represent and defend the sector see their role? The views here include those of two Iceberg partners: IMEX Manager Natasha Richards and European Cities Marketing President Dieter Hardt-Stremayr. From Conference & Incentive Management…

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Brisbane Trailblazers Secure Peptide Symposium

Brisbane’s pioneering work in peptide science, an important field for future drug research, has seen it secure the International Peptide Symposium in 2021. More than 600 researchers in the field from around the globe are expected to attend the five-day meeting at the Brisbane Convention & Exhibition Centre. From AMI Intellectual Capitals…

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Refining the Value Proposition, Telling the Story

Over the past decade the industry of business and professional events has refined its value proposition to policymakers and local communities in terms of its transformative contribution to civil society. The Joint Meetings Industry Council, which presents The Iceberg, and The Iceberg itself, have together been telling the story. From IBTM…

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Montreal’s Nursing Knowledge Attracts Major Meeting

Montreal, a city cofounded by the first lay nurse in North America, has secured the International Council of Nurses Congress in 2023. More than 8,000 nursing professionals are set to attend the event, which is expected to generate almost $21.4 million in economic benefit for Montreal and Quebec. From AMI Intellectual Capitals…

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Four Destinations for Conferences with a Conscience

A history of war or peace, or of injustice or justice, has made four cities ideal destinations for conferences with a conscience: The Hague, global home of conflict resolution, Bogotá, after half a century of Colombian conflict, Belfast, after the Northern Ireland peace process, and Kigali, after Rwanda’s genocide. From Association Meetings International…

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