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Positive Impact: A New Campaign Addresses Plastic Use at Events

A global initiative to address plastic use at events has just been launched by Iceberg partner Positive Impact, supported by the Monterey County Convention and Visitors Bureau. The campaign is collecting usage data as well as encouraging the switch to alternative materials, and began when the two organisations’ CEOs met at a conference. From PCMA…

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Global Economic Impact of Exhibitions (2019 Edition)

To quantify the economic significance of exhibitions globally, Oxford Economics has prepared a comprehensive model of global exhibitions activity that references recent studies on their economic significance. The results of this study show the scope of the global exhibition sector in terms of direct spending and jobs, as well as the total impacts of exhibitions…

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GICEC: Global Venue Serving Local Industry

The Event Africa, in partnership with The Iceberg, presents a case study on the Tanzhou International Convention and Exhibition Center. GICEC capitalises on its intellectual resources and has purpose-built a venue to serve local industry by enabling trade on a global platform. This includes GICEC’s Robotation Academy, housed on site. From the Event…

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#MEET4IMPACT Project: Legacy Framework in Focus

First announced in February, the #MEET4IMPACT Project is the brainchild of Geneviève Leclerc, Founder of Caravelle Strategies. Along with several partners, the initiative is creating a framework to support the generation and measurement of association meetings’ social impacts. More details have now been unveiled about the approaches being taken. From Boardroom…

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The Cloud: Rome’s New Silver Lining

The creation of La Nuvola Convention Centre, also called The Cloud, has lifted Rome’s appeal as a meetings destination. Despite its much-criticised spiralling costs, construction taking eight years to complete at a cost of €239 million, it’s estimated that the centre could generate between €300 and €400 million annually within five years. From Meetings & Incentive Travel…

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Ottawa Conference Ambassadors Sought

Canada’s capital, Ottawa, is to launch a conference ambassador programme. Together Ottawa Tourism, the Shaw Centre (above) and Invest Ottawa will offer bespoke support to local experts becoming “trailblazers” by helping the city to secure major meetings. ThinkOttawa will work with its ambassadors to prepare bid documents and provide support. From Association Meetings International…

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