Sector: Events

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13 November 2018

PCMA Webinar: Data: From Information to Orchestrated Action

Data doesn’t have to be a four-letter word! Learn how you can start to better quantify events and evolve your data capabilities to drive better decision making. In this session we will review basics for success and practical applications that can be employed today. Better understand basic data terminology and the foundational elements for success;…

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25 October 2018

PCMA Knowledge Exchange, London

It’s time for business event strategists to shift their thinking from a traditional sponsorship model to grow revenue. Companies are investing more and more in brand experiences than traditional logo placement. Industry leaders representing international associations and corporations will reveal how they continue to evolve their revenue model then guide you through an idea-sharing exercise…

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Eight Common Misconceptions About Face-to-Face Events

Are you dealing with dwindling travel and event budgets? Are you looking at the improvements in technology and its lower cost of entry price points and wondering if face-to-face events still provide a good return on investment? Now, more than ever, the value of face-to-face events seems to be in question. This white paper highlights…

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The Event Marketing Evolution

New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…

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The 2018 IACC Meeting Room of the Future – Latin America Report

In 2016, the IACC Meeting Room of the Future™ report began providing a pulse on global meeting industry trends. Five research and trends reports later, the initiative has been instrumental in identifying new trends and taking a deeper dive into select changes occurring in the meetings industry. This report takes the research one step further…

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A No-deal Brexit “Disastrous” for Events

A no-deal Brexit could be disastrous for Europeans in the events and hospitality industry, according to the UK’s Immigration Advice Service. It says the sector faces a shortfall of up to 60,000 workers if Great Britain crashes out of Europe without a deal. But any weakness in sterling could counteract some of the uncertainties. From Meetypie.com…

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Merged IBTM Hailed Successful

IBTM Americas 2018, which took place in Mexico City following the merger of IBTM’s Latin and North American events, has been cited a success by organisers. Over 12,500 pre-planned meetings were held during the two-day event, with more than 400 exhibitors at the show, a 50 percent increase on last year. From CIM News Magazine…

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