Sector: Events

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Iceberg Partners Jointly Launch Event Impact Calculator

Destinations International, the global association for convention and visitor bureaus, and European Cities Marketing, the local association for destination marketing organisations, have joined forces to launch an event impact calculator for the European market. The tool is designed to measure the economic value of meetings and calculate their return on investment. From Meetings & Conventions…

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Biggest Ever IMEX Opens in Frankfurt with WTTC Chief

The largest ever IMEX has opened in Frankfurt with over 40 first time exhibitors, including the Russian Convention Bureau and both the Uganda and Lebanon Ministries of Tourism. Speakers at the opening ceremony included IMEX Group Chairman Ray Bloom and Gloria Guevara Manzo, President and CEO of the World Travel & Tourism Council (pictured). From Meetpie.com…

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Well-Run Events “Should Automatically Leave a Legacy”

At IMEX 2018’s Association Day (pictured), executives fretted about how their organisation’s events could leave behind appropriate legacies. The thinking seemed to be that legacy was an adjunct to rather than an intrinsic part of planning meetings. But well-run events should automatically leave a legacy. From editor’s blog at Association Meetings International…

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Three Questions: Tourism Australia’s John O’Sullivan

Australia has recently launched a business events bid fund, and the first meeting it will support, the UITP Global Public Transport Summit, will both be bringing 2,000 delegates to Melbourne in 2021 and deliver AU$9.4 million to Victoria’s economy. John O’Sullivan, Managing Director of Tourism Australia, answers three questions about his country’s approach to meetings. From Boardroom…

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German Events Sector Growth Continues

The German events sector continues to grow, with meetings and conferences responsible for 31 percent of business trips. Digitisation and internationalisation are key for the industry, according to the newly-released Meeting & Event Barometer 2017-2018. Delegate growth in 2017 was 2.8 percent, with 405m participants in all. 24 percent of planners are organising hybrid events. From Meetpie.com…

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Corbin Ball and Deborah Sexton Enter EIC’s Hall of Leaders

Iceberg partner the Events Industry Council will induct four sector professionals into its prestigious Hall of Leaders this October during IMEX America in Las Vegas. The inductees include Iceberg partner Corbin Ball of Corbin Ball & Co (pictured), Henry Givray of SmithBucklin, Edward Liu of CEMS Singapore, and former PCMA leader Deborah Sexton. Photo: @trekwireless.co.uk. From Meetings & Conventions…

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Solid Growth on Show at the Largest Ever IMEX

As the global meetings industry gathers in Frankfurt, a market of solid growth and inspiring innovation will be the main takeaway according to Carina Bauer, CEO of the IMEX Group. This year’s IMEX is the largest ever, with Latin America’s space expanded by eight percent and Africa’s by seven percent. From Meetpie.com…

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Victoria Commits AU$800,000 for Regional Events

The state of Victoria in south-eastern Australia has set aside AU$800,000 over two years for regional business events. The funding continues the delivery of the Regional Victoria Business Events Program which over four years has generated more than 620 leads for the state, at regional venues like the Geelong Conference Centre (pictured). From CIM News Magazine…

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The JMIC Summit: Giving Business Events a Global Voice

The Iceberg revels in the complex cross-networking of its industry association partners. Recently the Chief Marketing Officer of the Society for Incentive Travel Excellence attended his first Joint Meetings Industry Council summit in Hannover, Germany. Here he is with the confessions and impressions of a JMIC virgin. From SoolNua’s Pádraic Gilligan at Padraicino…

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Canada: Four City Destinations and their Ambassadors

Last year Toronto hosted 951 meetings and events that attracted 400,000 delegates and generated $634 million for the local economy. But business events are too often overlooked in the wider accounting of tourism impact across Canada, as are the ambassador programmes that bring in such meetings to Canadian destinations. From BNN Bloomberg…

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