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Where meetings and events choose to go, and how they approach their content, are affected by many factors, not least the influence of political disruptors like Brexit or the 2016 US presidential election. So says Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg. From CIM News Magazine…
IMEX America will soon take place at the Sands Expo and Convention Center in Las Vegas. Here are five experiences to keep an eye open for: the MPI Carnival, C2’s Learning Labs, the IMEX Live Zone, the IMEX Tech Zone, and a welcome import from IMEX Frankfurt, the Legacy Wall (pictured). From the Event…
A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…
The retirement of Christian Mutschlechner from the Vienna Convention Bureau next year may, or may not, mean he is departing from the wider industry. But the fact Vienna consistently out-performed bigger cities, and has become one of the world’s top convention destinations, owes a great deal to him. From editor’s blog at Association Meetings International…
Big Ben now may be hidden away from tourists, but the slow nature of industry advocacy to government was fully out on show all through the opening evidence session of the All-Party Parliamentary Group for the events industry. The first sitting of an intended three focused on venues. Photo: David Holt. From editor’s blog at Meetpie.com…
It’s time for business event strategists to shift their thinking from a traditional sponsorship model to grow revenue. Companies are investing more and more in brand experiences than traditional logo placement. Industry leaders representing international associations and corporations will reveal how they continue to evolve their revenue model then guide you through an idea-sharing exercise…
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