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Festivalisation: The Immersive Future of Association Congresses

Festivalisation refers to a process of making existing meeting structures more engaging, more immersive, and more tailored to the individual. The word is everywhere and may sound like a gimmick, but there’s a serious side to it, which might determine whether your congress lives to see another ten years. From Association Meetings International…

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JMIC’s Legacy Report: Sharing Stories Gives Advocacy Weight

“Business Events Legacies”, the Joint Meetings Industry Council’s recent report, reveals “significant” failings in the way governments measure the true value delivered by conferences, congresses and trade shows. But further sharing of sector impact stories could give the report weight in the battle to convince the world of the industry’s worth. From UFI…

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Breaking Taboos to Create a Legacy in Global Sanitation

Jack Sim founded the World Toilet Organisation in 2001 as the global voice of toilets and the sanitation agenda. Its aim is to break taboos over a hard-to-discuss subject and also to engineer a massive legacy: addressing the crisis of 2.6 billion people living without clean toilets and hygienic sewage treatment. From BestCities Global Alliance…

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Communicating with Delegates in a Crisis

Over the past few months, the need to prepare for unexpected eventualities has become increasingly important. Ken Kelling, MPRCA, Associate Director at meetings and events PR firm Davies Tanner, and a featured speaker at PCMA’s recent Knowledge Exchange in London, offers some essential tips for crafting the right message when a crisis unfolds. From PCMA…

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AIPC Research Creates a Roadmap for Industry Advocacy

A roadmap for industry advocacy has emerged from a piece of research conducted by AIPC, the International Association of Convention Centres. The AIPC Local Resident’s Survey targets three cities where the impact of visitor traffic is considered an issue: Berlin, Barcelona and Amsterdam. An advisory from Rod Cameron, Executive Director, AIPC and the Joint Meetings Industry Council…

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