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Now companies have to respond almost immediately to bad publicity, overreaction is the danger. When the positive benefits of an activity aren’t understood, the damage can be even greater. Our incentive specialist looks at headlines the sector has weathered and what they say about the real value of incentive travel. From SoolNua’s Pádraic Gilligan at Padraicino…
The Iceberg is publishing a series of interviews jointly produced by our partners Boardroom and the Global Association Hubs Partnership. The contributors are all addressing the increasing decentralisation and globalisation of large international associations. The series is starting with Magdalena Mook, Executive Director and CEO of ICF, the International Coach Federation. From Global Association Hubs Partnership…
Meetings need to become part of the innovation economy, according to the recent ICCA Congress in Dubai, and this “new industrial revolution” needs fresh thinking from suppliers. The discussion included city expert Greg Clark and Vienna’s Christian Mutschlechner, who joked that planners might soon 3D print their own venues. From editor’s blog at Meetings & Incentive Travel…
A new study has found that the business events industry boosts global gross domestic product by $1.5 trillion. Karen Kotowski, CEO of the Events Industry Council, which is behind the Global Economic Significance of Business Events report, discusses its findings with Carina Bauer, CEO of IMEX, which was one of the partners in the research. From IMEX…
The recent Incentive Travel Industry Index has detected changes in the sector’s rationale. While the top reasons remain sales, revenue and overall profitability, some “softer” objectives have climbed up the rankings and are impacting event design and desired outcomes. In particular, improving relationships between workers and management now holds second place. From SoolNua’s Pádraic Gilligan at Padraicino…
The rise of the ‘individual’, modern consumerism, social media, open-source publishing: all have been cited as reasons why the traditional association model is doomed. It’s a viewpoint which does assume that associations are incapable of self-reform. And yet industry research keeps showing the number of international association meetings going up and up. From Association Meetings International…
Company spending on incentive programmes is growing with the evidence that they’re effective at driving productivity. But research from the Society for Incentive Travel Excellence, an Iceberg partner, has found that while budgets have increased, average spending per attendee has remained the same for most. More employees are being invited on trips. From Skift…
Some things just work better when you’re hearing from two locations at the same time. The industry has been talking for a while about virtual and hybrid meetings, both on the rise. But what about multi-hub events (partially virtual meetings where groups in different places share the same programme at the same time)? From PCMA…
The debate about whether business events are “tourism” or “economic development” has been rumbling on for a decade. At a JMIC meeting earlier this year, the room decided “economic development” was the correct term. But one Iceberg partner finds himself going both ways (and with a spectacular mixing of metaphors). From SoolNua’s Pádraic Gilligan at Padraicino…
Event designers are always imagining new ways to harness audience attention and make experiences memorable. But the pressure to be bigger and better than last year always seems to grow. David Peckinpaugh spoke at the Experient “Change Agents”-themed conference earlier this year, and here offers views on video about experience design. From Maritz Global Events…
The meetings industry has a huge environmental impact, from the distance delegates fly, to the reams of paper printed and kilowatts of energy used. As green culture takes hold, events with environment-friendly certification already have a market advantage. As expectations rise, this will become a minimum requirement. Views include Iceberg partner IAPCO. From Skift…
Only seven percent of global CEOs are women. That stark fact opened a discussion about meetings industry gender equality at Cvent CONNECT Europe in London. Sitting on the panel were the CEO of Iceberg partner IMEX, Carina Bauer, and Fast Forward 15’s Fay Sharpe. Views on gender quotas proved extremely interesting. From editor’s blog at Meetpie.com…
Comments from planners surveyed by the biennial Watkins Report show that when convention bureaux go out of their way to make personal connections with them, it has a big impact on site selection. Making introductions, escorting planners round hotels, and demonstrating how well stakeholders will work together, all make an impression. From PCMA Convene…
Where meetings and events choose to go, and how they approach their content, are affected by many factors, not least the influence of political disruptors like Brexit or the 2016 US presidential election. So says Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg. From CIM News Magazine…
Cybersecurity is among the top threats facing businesses and governments in 2018. What you might not realize, though, is that it can impact consumers not only at voting booths and cash registers, but also at meetings and events. Cybersecurity expert Rebecca Herold explains how to protect yourself from the threat. From Successful Meetings…
More than ever the value of face-to-face seems in question, with virtual events now the new “shiny object”. But face-to-face meetings aren’t dull or rusty. As the attendee experience evolves, also now with actionable data, the easiest way to renergise an event is to give the delegates more of what they want. From Maritz Global Events…
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