The process of designing and executing a seamless event is an art, but tracking and analysing all the metrics is definitely a science. The formula for success can vary from group to group, but there are some universal metrics that most planners should focus on — ones that go beyond total attendance and satisfaction scores.
Speaking at this year’s Place Leaders Forum at IMEX Frankfurt, future of cities expert Prof. Greg Clark articulates the potential for business events to fulfil a pivotal role within destinations’ strategic thinking, thanks to the emergence of new competitive realities as we enter an era where the Innovation Economy interacts with the Experience Economy. Our…
For years, the UK’s BE sector has been making the same case to government: we are more than tourism. Now, Parliament has said it too. The Culture, Media and Sport Committee’s new report is arguably the strongest political endorsement the sector has received, warning it risks falling behind without Government commitment to funding. From M&IT…
In August, the Louder Together “congrestival” will take place in Antwerp, combining a conference and festival where children, young people and teaching artists from around the world convene in a lively mix of theatre festival and scientific conference, with a clear ambition to create societal impact. From Flanders Convention Bureau…
Copenhagen’s life science congresses are being asked to do more than convene international specialists. Through Valuable Meetings, a MeetDenmark project supported by the Danish Board of Business Development, the city is exploring how congresses can become active platforms for sector development, connecting global associations with Danish research, healthcare, companies and innovation networks. From Boardroom…
Organised by the Association of Association Executives, the Associations World Congress took place in Portugal this year, setting up camp at the Lagoa Congress Centre and the Tivoli Carvoeiro Algarve Resort for three days of debate, collaboration, and an industry doing some serious reckoning with its own future. From Boardroom…
Copenhagen Convention Bureau launched the Copenhagen Risk Navigator at this year’s IMEX, and explained that this comprehensive, practical collection of 14 different risk management tools has been custom-developed and made available freely to the entire business events community: destinations and organisers / owners, as well as industry suppliers. Developed by CCB in partnership with GainingEdge…
David Adler, GatheringPoint.News, explains why big investors have decided the most valuable asset in an artificial age is a room of people who showed up, and have spent US$5 billion in five weeks to prove it. The events business has become a veracity business, and veracity is in short supply in the age of AI.
As the events industry pushes for greater inclusivity, new parents, especially mothers, are asking why so many events still turn them away at the door. For many parents, particularly those with infants who are breastfeeding or not yet in childcare, the inability to bring a child means skipping the events entirely. From Skift…
The latest edition of IMEX’s European show offered participants a glimpse of the state of the global events industry. Compared to last year, the geopolitical uncertainty was more obvious and no more resolved, but somehow the events world appears to have become used to this level of stress, on both buyer and supplier sides.
From Māori-led programming to youth-led declarations, New Zealand’s conferences are shaped by values as much as venues. In M&C Asia’s latest cover story on legacy in business events, Penelope Ryan, Tourism New Zealand Global Manager Business Events, explains how the country deliberately engineers long-term legacy across every event it hosts.
#MEET4IMPACT’s Geneviève Leclerc summarises Destination Canada’s Legacy and Impact Study with four key conclusions: impact moves like a chain reaction; inclusion isn’t a programme, it is architecture; impact doesn’t scale by accident; frameworks are not documents, they are the architecture of intention. From #MEET4IMPACT…
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South Korea’s strength in the field means Daegu is now hosting 2,000 experts from 100 countries for the 14th International Congress of Parasitology. The World Federation for Parasitologists chose Korea as host due to sector engagement in prior meetings. There’s an active organising committee for the event made up of local researchers. From AMI Intellectual Capitals…
Healthcare is changing rapidly, but its conferences have mostly stayed the same. The former General Mills Chief Marketing Officer, now 2023 Partners Chief Executive, Mark Addicks is working to change that. He’s about to stage MANOVA, a four-day health and technology summit in Minneapolis, part of Minnesota’s “Medical Alley”. From PCMA…
Edinburgh’s position as a leading hub for medical and healthcare expertise has been reinforced by the city winning hosting rights for the 6th World One Health Congress in 2020. More than 2,000 global medical or veterinary professionals, opinion leaders and policy makers will attend the four-day event at the Edinburgh International Conference Centre. From Intellectual Capitals…
Stellenbosch 360 has just hosted its second Business Tourism Indaba, at which The Iceberg was invited to attend and speak. As well as gathering meetings industry players from across South Africa and wider, the Indaba shone a spotlight on both the university town’s own sector offering as host, and the approach it takes to fostering…
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