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Findings from the newly released Northstar Meetings Group/Cvent PULSE Survey (APAC), conducted in March 2026, show geopolitical and economic risks rising to the top of planners’ concerns, reshaping sentiment across the region. Despite this, demand remains resilient as the region’s planners continue to actively source and book events.
This second edition globe survey is being conducted in collaboration with IAPCO, AIPC, AMCI, IFES and PCMA, to understand how the business events sector is being impacted by the current geopolitical and economic environment. Deadline for submissions is 10 April 2026!
ICCA CEO Dr Senthil Gopinath argues that a projected doubling of business events sector value by 2035 makes it more imperative than ever to communicate the societal value of events to policymakers. Their role in setting visa regimes, air travel regulations, infrastructure development and destination development strategies will determine whether this growth projection transpires.
Iceberg Ambassador Peng Ee Ooi argues for a creative synthesis between competing visions of business events as either a sub-sector of the travel and tourism economy or a driver of economic and social agendas, supported by examples from leading destinations in the Asia-Pacific region. From Associations Commons…
UFI CEO Chris Skeith OBE argues that economic impact data underpins effective advocacy, highlighting a powerful case the exhibition industry rarely amplifies. There is a story the sector has always struggled to tell. Not because it isn’t compelling – it is – but because the evidence that makes it undeniable has, for too long, been…
visit.brussels, the city’s DMO responsible for tourism, business events, and for attracting and supporting international associations is looking at the potential loss of over half its personnel & decimated programmes. Industry peers are urged to sign and share the petition in opposition to these cuts.
IMEX is set to bring a fresh perspective to destination strategy with the IMEX Place Leaders Forum on 19 May, bringing together senior executives from the Business Events community with policymakers and policy influencers, examining how place leadership is evolving to reflect the growing complexity of city and national economic decision-making. From HQ Magazine…
This year’s theme is “Business Events and Exhibitions: The Human Catalyst for Global Growth”, through which EIC is encouraging worldwide advocacy programmes that underscore the essential role of face-to-face engagement in unlocking opportunity, fostering collaboration and advancing societal progress. GMID will also the release of the 2026 Global Economic Significant of Business Event Study…
This White Paper from MayvinGlobal association consultancy contains a case study on the journey undertaken by the Australian Business Events community to create a unified industry body, the Australian Business Events Association (ABEA) in 2023, to ensure the sector had an authoritative voice that would be taken seriously by national government and other policymakers.
Dr Emma Delaney analyses some key issues regarding subventions and other financial incentives, drawing from the perspective of PCOs. Amongst her conclusions: flexible, co-created incentive packages are more effective than rigid, conditional offers, and when aligned with a destination’s goals, incentives can facilitate sustainable, inclusive and high-quality conferences and stronger societal impact. From CEF…
Ireland celebrated the success of 109 Conference Ambassadors at the most recent CARA (Conference Ambassadors Recognition Awards) gala evening in Dublin, recognising academics and business leaders who were responsible for attracting major international association conferences to the country during the years 2023 and 2024. Highlights of the evening were two Spotlight Awards, for Sustainability and…
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