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ICC Wales Starts Hard Hat Site Tours

ICC Wales opens its doors in May 2019. With less than a year to go, the £84 million conference centre is letting potential clients, stakeholders and the media view the construction site. With all the steel and some plumbing now in place, the venue is holding “Wonder What It’s Like” tours. From Meetpie.com…

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Vienna’s Mutschlechner Retires from CVB

The man who made Vienna a leading destination for international association meetings is retiring as director of its convention bureau after almost three decades in the post. Christian Mutschlechner served the Austrian capital’s CVB for 27 years, during which time Vienna has consistently been a top-three convention city. From Association Meetings International…

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Charleston: $63m Events Loss After Hurricane Florence

While Hurricane Florence didn’t touch down in Charleston, the destination estimates it took a $63 million hit as a result of cancelled events. Some organisers postponed early to avoid potential issues, others tried to move forward right up until the governor issued the call for mandatory evacuation. Some groups even turned events virtual. From PCMA Convene…

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Homeless Hackathon Glasgow: A Legacy of Hacker Action

In 2017 Gallus Events’ William Thomson read in a Scottish newspaper that in his native town of Glasgow, one homeless person dies every week. He created Homeless Hackathon Glasgow, which brought together forty hacker participants, and which has yielded not one, but three projects currently under development, including an app for distributing surplus food. From PCMA Convene…

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CVBs: Giving Planners the Personal Touch During Site Visits

Comments from planners surveyed by the biennial Watkins Report show that when convention bureaux go out of their way to make personal connections with them, it has a big impact on site selection. Making introductions, escorting planners round hotels, and demonstrating how well stakeholders will work together, all make an impression. From PCMA Convene…

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Meetings and Events Across a World of Political Disruption

Where meetings and events choose to go, and how they approach their content, are affected by many factors, not least the influence of political disruptors like Brexit or the 2016 US presidential election. So says Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg. From CIM News Magazine…

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Corporations: More Events, Measurement Still a Problem

A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…

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Eight Common Misconceptions About Face-to-Face Events

Are you dealing with dwindling travel and event budgets? Are you looking at the improvements in technology and its lower cost of entry price points and wondering if face-to-face events still provide a good return on investment? Now, more than ever, the value of face-to-face events seems to be in question. This white paper highlights…

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The Event Marketing Evolution

New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…

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The 2018 IACC Meeting Room of the Future – Latin America Report

In 2016, the IACC Meeting Room of the Future™ report began providing a pulse on global meeting industry trends. Five research and trends reports later, the initiative has been instrumental in identifying new trends and taking a deeper dive into select changes occurring in the meetings industry. This report takes the research one step further…

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Event Goes Virtual for Hurricane Florence

As Hurricane Florence barrelled down on the Carolinas, the Water Quality Association converted its face-to-face Mid-Year Leadership Conference, planned to take place in Hilton Head, South Carolina, into a virtual event. Water quality sector professionals were able to watch presentations and take part in board, committee, task force and section meetings on their laptops. From PCMA…

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Events Cancel for Hurricane Florence

Several events were cancelled at convention centres expected to be impacted by Hurricane Florence as the storm approached landfall. The National Rifle Association called off the second NRA Carry Guard Expo scheduled at the Greater Richmond Convention Center. Other venues that cancelled events include the Raleigh Convention Center in North Carolina. From TSNN…

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