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Introduction of VISIT USA Act to Restore Brand USA Funding Ahead of Major Global Events

The VISIT USA Act, introduced in Congress today, would restore critical funding to Brand USA—America’s destination marketing organization as the nation prepares to host a decade of global events including the 2026 FIFA World Cup, America 250 and the 2028 Summer Olympics, providing resources to promote the United States abroad, attract international visitors…

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Registration for Research Centre of Future Meeting Studies

The German Convention Bureau is looking to recruit 40 “research fellows” to participate in the first study in a series of research projects exploring the future evolution of business events, and is especially interested to hear from international meeting owners and organisers. Deadline for sign up is 28 February 2026. More details here…

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ICCA and Destination Canada Release Sustainability Survey Report

ICCA and Destination Canada have unveiled The State of Sustainability in Associations Report, revealing that while global associations increasingly value sustainability, many still struggle to turn commitment into measurable action. According to the study, 66% of international associations rate sustainability as very or extremely important, up from 60% in 2023, but consistent implementation remains elusive.

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Victorian Convention and Event Trust Delivers Year of Impact

Victorian Convention and Event Trust, operators of Melbourne Convention and Exhibition Centre and Nyaal Banyul Geelong Convention and Event Centre, released its Annual Report and Impact Report for the 2024-25 financial year. MCEC hosted 714 events, attracting 3.2 million visitors, reflecting its direct economic impact, and the social and environmental contribution of these events.

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Dubai Opens UAE’s First Green Business District

Dubai will shortly have a new resource and additional motivation to attract international events specialising in environmental and circular economy fields, as such events will include potential investors, start-ups, and individuals who are potential employees of companies that base themselves in this new zone. From Meetings & Conventions Asia…

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A Summit Empowering Young Leaders for Global Impact

Destination Canada’s three-year Legacy & Impact Study highlights the long-term economic, social and environmental benefits of major events hosted in Canada. This case study examines the legacy of the One Young World (OYW) Summit, held in Montréal/Tiohtià:ke from September 18 to 21, 2024. Connecting emerging leaders from around the globe, the Summit catalyzed youth-led action…

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An Urban Conference With a Global Impact

Destination Canada’s Legacy & Impact Study examines the lasting economic, social and environmental impacts of up to 16 business events held across Canada between 2018 and 2024. This case study highlights the legacy of the CitiesIPCC Cities and Climate Change Science Conference, which inspired cutting-edge urban climate science research in Edmonton and beyond.    …

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Visit – Work – Invest: Metrics Dominated by Bed-Night KPIs in US, but Change Is Coming

Destination DC’s Melissa Riley argues for the continued positive interrelationship between leisure tourism and business events, and that bed-nights will continue to be the dominant KPI for destination organisations in the US, funded as they are primarily by bed tax. However, her organisation is increasingly targeting events based on policy priorities of the DC district…

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A City’s Resilience: Why Business Events Are at the Epicentre of the Quintuple Helix

Rotterdam & Partners’ Business Development Manager Catherine Kalamidas argues for the unique role only DMOs can play in bringing together business, academia, government, civil society and environmental interests using business events as a focal point for collaboration and intelligent, coordinated development that serves all interests. She argues that if a DMO is defunded, its role…

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What the DestinationNext Study Tells Us About Event Impact

Gary Grimmer argues that developing a value proposition around event impacts is the most strategic issue facing both destination promoters and events organisers. If we measure and report impacts effectively using multi-dimensional KPIs that communicate the industry’s full economic, social and environmental value, we’re going to be part of a more successful and sustainable industry.

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