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Intentionality Is Redefining Business Events in Canada

Business events have long been celebrated for their economic footprint, such as hotel bookings, venue rentals, and restaurant traffic. But what if the true power of a conference lies not in the delegate spend, but in what happens long after the lanyards are packed away? That question is at the heart of Destination Canada’s three-year…

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EIC and JMIC Advance Next Phase of Sustainable Event Standards Refinement

The Events Industry Council (EIC), in collaboration with the Joint Meetings Industry Council (JMIC), today announced the next phase of its targeted refinement of the Sustainable Event Standards (SES), marking a significant step forward in strengthening alignment, usability and real-world application across the global business events sustainability landscape.

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The Long Tail of Conference Value: What Happens Long After Delegates Go Home

This article from the Centre for Events and Festivals analyses and summarises a new research report on long-term event impact from the University of Technology Sydney Business School, which shows governments are vastly underselling their investment in attracting conferences, justifying it purely with tourism data such as delegate hotel spend.

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Small Event, Big Impact: Intellectual Capital in Action

Destination Canada’s three-year Legacy & Impact Study highlights the long-term economic, social and environmental benefits of major events hosted in Canada. This case study examines how the 11th International Conference on Isotopes (ICI) leveraged Saskatoon’s nuclear expertise to respond to instability in global isotope supply, vital to healthcare and food security worldwide.     The…

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Sustainable Event Goals: Collaborative Project Ties Business Events Impact to UN SDGs

The Sustainable Event Goals are 13 interlinked goals designed to minimise negative environmental and social impacts while maximising positive economic outcomes, and translating the United Nations Sustainable Development Goals (SDGs) into clear, actionable, event-specific guidance for organisers, suppliers, destinations, and partners across the global Business Events ecosystem. From Kenes Group…

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Virginie De Visscher

Executive Director, Business Events, Destination Canada

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Virginie De Visscher is Executive Director of Business Events at Destination Canada and a leading voice in rethinking the role of events in society. She champions a model where business events are not just gatherings, but critical infrastructure – powering innovation, advancing national priorities, and accelerating economic, social, and environmental progress. Working at the intersection…

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Building Local Capacity through Association Collaboration

In conjunction with Gothenburg hosting the AC Forum Annual Meeting 2026, Gothenburg Convention Bureau and AC Forum collaborated to design a joint impact project. The initiative aims to strengthen the destination’s understanding of international associations and their meetings, build local capacity to attract and host international congresses more effectively, and foster stronger partnerships with associations.

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Copenhagen Risk Navigator – International Strategies and Tools for Business Events Worldwide

Building on the Copenhagen Risk Assessment White Paper from 2023, the Copenhagen Risk Navigator 2026 aims to elevate risk management to a core business discipline across the entire international business events ecosystem. The Navigator equips organisations, associations and destinations with a shared framework and structured approach to understanding, prioritising, and mitigating risk.

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Incentive Travel Remains Top Non-Cash Motivator Across All Working Generations

SITE and Maritz have released Investigating the Power of Incentive Travel Across Generations, a comprehensive study into how generations respond to incentive travel, reward and recognition. Findings show incentive travel works powerfully across every generation, but the profile of the people earning travel, assumptions behind programme design and the meaning of the reward are shifting.

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