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Business events are increasingly recognised as critical platforms for industry-wide advocacy and long-term impact. As government action more frequently intersects with various sectors, organisations must ensure their collective voice is heard. Tommy Goodwin, President & CEO of the Exhibitions & Conferences Alliance (ECA), highlights this reality by quoting an old saying in DC: “If you’re…
When the global business events community gathered in Lisbon for PCMA Convening EMEA in September 2026, the overarching message was clear: the world has fundamentally shifted, and leadership must evolve alongside it. Welcoming attendees back, Jaime Bennett, Managing Director, EMEA at PCMA, set a profound tone for the event. She noted that as our businesses…
Written by Alistair Turner, Managing Director of Eight PR & Marketing, with input from Megan Henshall of Google XI, the IBTM World Trends Report 2027 argues that human cognition, meaningful relationships and the ability to rethink established narratives will become increasingly valuable as artificial intelligence reshapes the business events industry. From HQ Magazine…
In Boardroom, Christoph Tessmar shares how the Barcelona Convention Bureau has built dedicated community legacy projects around six congresses, testing how far its Legacy Playbook can stretch across entirely different fields of science. The initiative explores how congresses can create meaningful, lasting benefits for local communities, extending their impact far beyond the event itself.
In this four-part series, Boardroom and Kellen China explore how international associations can build lasting influence in China. From rethinking their strategic role to becoming trusted resource connectors, the series examines evolving market dynamics, local partnerships and practical ways to turn global expertise into meaningful value for Chinese enterprises and members.
Creating connection, alignment and lasting impact at pharmaceutical meetings and events, when the stakes are high. Drawing on over two decades of experience working with organizations including AstraZeneca, Bayer, GSK, Johnson & Johnson, Roche and Merck, this report explores the science behind engagement and why it matters more than ever for pharmaceutical teams. From SongDivision…
ExpoPlatform’s The Meetings Engine explores how event organisers can move beyond traditional networking to create purposeful, measurable business connections. The e-book examines seven meeting formats and how AI-powered matchmaking can improve attendee experiences, lead quality and sponsorship revenue, while keeping human judgement central to successful event design.
Skift Meetings surveyed 100+ in-house corporate event professionals, spanning finance, technology, healthcare, and manufacturing, to find out how they’re navigating an increasingly complicated landscape. The result is a data-backed look at how planners are reevaluating risks, what they’re changing in their contract language, and what they need from leadership to do their jobs well.
Artificial intelligence is everywhere. But for event professionals, the real question is far more practical: where can it genuinely make your work easier? This report cuts through the noise to explore where AI is already delivering value today, what’s holding adoption back, and how to apply it with clarity, confidence, and control in 2026. From…
AI is reshaping event management, with around 40% of tasks now suitable for AI support or automation. Administrative, data and reporting work are most affected, while relationships, strategy and onsite decision-making remain human-led. This report explores how responsibilities are evolving and reveals practical lessons from one events team’s experience implementing AI. From Cvent & MPI…
A joint initiative of the Incentive Research Foundation and Society for Incentive Travel Excellence, the Incentive Travel Index is the business events industry’s most authoritative study of the global incentive travel market and its impact on corporations, agencies and the supply chain in destinations. The Index is undertaken in partnership with Oxford Economics.
Events matter more as AI floods every other channel. Most event teams now use AI to create content; only 26% say it has delivered a significant improvement. Forrester surveyed 459 senior leaders on why, and on what the teams seeing results do differently. Commissioned by the Cvent Center for Event Insights and conducted by Forrester…
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