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In a world where sustainability is high on the agenda, business events organisers are facing growing calls to demonstrate why and how their activities help reduce overall carbon emissions, to justify the carbon-cost of their attendees’ travel. This is a great example of taking an evidence-led approach to this challenge. From MIX Meetings…
David Adler digs deeply into the Freeman Spring 2026 Learning Trends Report, highlighting the content strategies that truly motivate and engage attendees, driving impact and repeat attendance. The era of celebrity speakers and rock band “networking” events is being overtaken by attendee demand to put usable ideas and solutions at the centre of event design.
This report from IMEX explores how design matters not only at events, but across adjacent fields where human experience, brand perception and long-term impact are at stake. Drawing on research, industry insight and real-world examples, it examines how intentional design strengthens and seeds relationships, builds brand power and reinforces long-term commercial resilience.
ASAE has released a free-to-download snapshot report on how associations are navigating a rapidly changing environment, drawing on a series of “pulse polls” conducted throughout the last year, and including trends in their meetings and international participation, helping association leaders connect data to strategy and identify where to focus for greater impact and resilience.
Plato designed the Academy around dialogue because he understood that knowledge advances through inquiry and exchange. Ksenija Polla questions whether modern associations still design their gatherings with that purpose in mind, and calls them to embrace their role as stewards of curiosity, welcome new voices, facilitate exchanges and intentional participant journeys, and measure intellectual outcomes.
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Anna Look is a tourism and destination strategy consultant who helps destinations realize their full potential through focused, intentional positioning. Her differentiator: she holds multiple specialized ecosystems in mind simultaneously and translates between them in real time. Whether in convention bureaus, startup environments, or tourism markets, she sees what complex systems need to solve, who…
Kai Hattendorf documents a fundamental shift in the way AI will influence the future of events: rather than primarily being a suite of tools for organisers, AI’s most impactful role will be in how younger delegates use it long before the event starts to guide their entire decision-making on whether and how to participate.
AMI’s James Lancaster examines a peculiar contradiction that sits at the heart of Europe’s convention bureaux: while they spend much of their time handing out money to compete for lucrative association conferences, they often struggle to secure their own funding. Could tourism tax up-end the rules of the game?
This report provides insights into how the perceptions, experiences, concerns and thoughts of Amsterdam’s residents regarding local tourism issues have evolved. The study, by Inholland University of Applied Sciences, amsterdam&partners, & MMGY Global / TCI Research, found that Amsterdam’s residents do not oppose tourism per se, but call for a more thoughtful and balanced approach.
Associations have only a few weeks left to prepare and submit entries for this year’s programme, with US$25,000 in grants on offer. Co-organised by BestCities Global Alliance and ICCA, Incredible Impacts encourages associations to share the innovative ways in which their meetings generate societal value, locally and nationally where the meeting takes place, or worldwide.
With support from Thailand Convention and Exhibition Bureau, RX is readying its IBTM series for another foray into the region after Covid-era knockbacks in Singapore and reportedly dim market expectations in Hong Kong. Bangkok International Trade & Exhibition Centre will host IBTM APAC, 9-10 June 2027, intensifying competition among APAC event organisers and host cities.
David Adler, Gathering Point News, explores the rationale for establishing the Centre for Events & Festivals as a response to a fragmented events industry, weak knowledge-sharing, and limited use of evidence. The organisation aims to bridge academia and practice, strengthen collaboration, and promote more sustainable, inclusive, and community-focused approaches to event design and delivery.
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