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Sydney’s New Economic Strategy Commits to Driving Growth Through International Events

Business Events Sydney (BESydney) welcomes the NSW Government’s Visitor Economy Strategy 2035, which aims to generate A$91 billion in annual visitor spending and 150,000 new jobs by 2035. Developed with input from over 500 stakeholders, the strategy emphasises “Drive Growth Through Events.” BESydney has already secured 66 upcoming events, bringing 46,000 delegates, 174,000 delegate days,…

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isla Dives Deep into Carbon Footprint of 1000 Events

Event sustainability organisation isla announced the findings of its latest report at the Made Possible Festival held in London’s Barbican Centre this May. With almost 1000 recent events adding to previous reports on almost 4000 events, including data from over 2700 supply chain companies, the report highlighted the key areas where our sector can make…

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Wind Europe 2025: Inspiring Younger Generations to Consider Careers in the Renewable Energy Sector

Three major legacy-related goals were achieved at this event: inspiring young people to consider careers in one of the growth industries of the future, encouraging informed multi-level discussion of the key issues from families to governments, and influencing policy at the European level. This Case Study forms part of Wonderful Copenhagen’s ‘Cases from Congresses’ series,…

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Intentionality Is Redefining Business Events in Canada

Business events have long been celebrated for their economic footprint, such as hotel bookings, venue rentals, and restaurant traffic. But what if the true power of a conference lies not in the delegate spend, but in what happens long after the lanyards are packed away? That question is at the heart of Destination Canada’s three-year…

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Sports Events Turbo-Charge Gothenburg’s Gender Equality Drive

As is also the case with its strategy to attract international business events, Gothenburg doesn’t host football tournaments and other sporting events simply to drive tourism expenditure and bed-night figures, but as a means of advancing societally-important policy goals. In this case, the objective was to get more girls involved in organised sports – from…

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Silenced Voices: The Politics of Conference Visa Denials

James Lancaster, Editorial Director at Northstar Meetings Group, highlights how stricter immigration policies are increasingly affecting international conferences. Visa denials, particularly for delegates from the Global South, limit participation and make global collaboration more difficult, raising questions about inclusivity and the ability to address shared challenges effectively.

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How to Architect Serendipity and Connect People in Meaningful Ways

From Freeman: Today’s attendees aren’t satisfied with small talk. They want real, genuine connections, and fresh industry insights. They want a new kind of networking. This component of Freeman’s XLNC Framework (eXperience, Learning, Networking, and Commerce) gives new insights to drive measurable event value by strategically designing modern networking experiences.

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Meetings Point the Way in China

ITB China’s new MICE Meeting Point, debuting in Beijing Sept 11–12, has partnered with the China Association of Travel Services’ MICE Committee and the China Advertising Association’s Event Marketing Committee. The collaboration aims to drive professional development, foster international cooperation, and connect global resources with China’s evolving business events industry.

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