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Geneva’s Adrien Genier Targeting Business Through Sustainability

The new director of the Geneva Tourism & Conventions Foundation, Adrien Genier, is actively looking to strengthen the Swiss city’s image abroad by uniting stakeholders around issues like sustainability. He is engaging with Iceberg partner the Global Destination Sustainability Index to improve Geneva’s ranking. From Meetings & Incentive Travel…

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Advocacy: Clear Goals, Good Storytelling and Industry Coalition

The Iceberg sits at the heart of the advocacy that the meetings industry makes to the world outside. But how do those who represent and defend the sector see their role? The views here include those of two Iceberg partners: IMEX Manager Natasha Richards and European Cities Marketing President Dieter Hardt-Stremayr. From Conference & Incentive Management…

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Brisbane Trailblazers Secure Peptide Symposium

Brisbane’s pioneering work in peptide science, an important field for future drug research, has seen it secure the International Peptide Symposium in 2021. More than 600 researchers in the field from around the globe are expected to attend the five-day meeting at the Brisbane Convention & Exhibition Centre. From AMI Intellectual Capitals…

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Refining the Value Proposition, Telling the Story

Over the past decade the industry of business and professional events has refined its value proposition to policymakers and local communities in terms of its transformative contribution to civil society. The Joint Meetings Industry Council, which presents The Iceberg, and The Iceberg itself, have together been telling the story. From IBTM…

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Montreal’s Nursing Knowledge Attracts Major Meeting

Montreal, a city cofounded by the first lay nurse in North America, has secured the International Council of Nurses Congress in 2023. More than 8,000 nursing professionals are set to attend the event, which is expected to generate almost $21.4 million in economic benefit for Montreal and Quebec. From AMI Intellectual Capitals…

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Four Destinations for Conferences with a Conscience

A history of war or peace, or of injustice or justice, has made four cities ideal destinations for conferences with a conscience: The Hague, global home of conflict resolution, Bogotá, after half a century of Colombian conflict, Belfast, after the Northern Ireland peace process, and Kigali, after Rwanda’s genocide. From Association Meetings International…

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Berlin to Host Meeting on HIV Science

VisitBerlin has announced a “major success” after being chosen to host the 11th International AIDS Society Conference on HIV Science in 2021. Over 6,000 experts will attend the largest global event of its kind at the CityCube, Messe Berlin. In 2018 medicine, healthcare and pharma accounted for 22 percent of Berlin events. From Meetings & Incentive Travel…

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Gold Coast Grows Association Business

Australia’s Gold Coast recorded an increase of 19 percent in association meetings for the twelve months to 30 June 2018. Data compiled for the Queensland Business Events Survey shows that 313 associations met on the Gold Coast in the last financial year, up from 263 conferences recorded in the previous twelve months. From Boardroom…

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Dundee and Angus Events Bring in £71m

A 2018 economic impact report published by the Dundee & Angus Convention Bureau shows that £71 million was generated from the thriving business events sector in the Scottish region last year. The figure represents a four percent increase on 2017. The area attracted 257,000 conference and event delegates in 2018. From Association Meetings International…

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Belfast Launches Events Marketing Campaign

Belfast’s official tourism marketing agency, Visit Belfast, has launched a new marketing campaign designed to rapidly accelerate the volume of inbound business conferences and events taking place in the city. The digital-led campaign is the city’s largest-ever dedicated business tourism marketing initiative. From Association Meetings International…

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Meetings Africa 2019 Breaking Records

The continent’s premier trade show for the event industry Meetings Africa opened with South Africa’s Tourism Minister Derek Hanekom (pictured right) claiming broken records. He said the 14th edition of the show at the Sandton Convention Centre in Johannesburg had in fact attracted 338 exhibitors, a rise of ten percent over 2018. From Meetings & Incentive Travel…

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