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Death to death by PowerPoint! These days learning needs to become engaging and experiential. So absolutely critical to knowledge transfer moving forward are… making content available online, using technology to encourage interaction, establishing networks, adjusting venue configurations and making it emotional. Some further thoughts on future trends from German Convention Bureau Managing Director Matthias Schultze…
Here are four emerging industry trends seriously worth bearing in mind for future meetings and events… and how to address them. Contending for your consideration: understanding the changing needs of so-called millenials, also of so-called silverpreneurs, customising for the individual… and making use of the sharing economy. From German Convention Bureau Managing Director Matthias Schultze…
With the German Convention Bureau now a partner of The Iceberg, here is the first of several opinions from Managing Director Matthias Schultze. He argues it is time to move beyond the term “face-to-face” and to describe next level business and professional events – and their impacts and outcomes – more accurately as “mind-to-mind” meetings. From the German Convention Bureau…
Could the requirement of demonstrating wider legacies to receive the sweetener of subvention encourage event organisers better to measure outcomes for their own stakeholders? The Seoul Convention Bureau is now favouring applications for financial assistance from meetings committed to local sourcing and to improving the environment. From editor James Lancaster’s blog at Association Meetings International…
PCMA’s Convening Leaders, the world leading educational conference for business event strategists, selected the “organised bohemia” of Austin, Texas, for its 2017 edition. The event is renowned for challenging the established best practice of event design and joins other revolutionaries including South by Southwest (SXSW) in Austin, C2Montreal, TEDex in Longbeach, and Falling Walls in Berlin – which have all re-shaped the content and community…
Dubai’s hosting of the next World Expo – which will bring together 180 nations and perhaps 25 million visitors – is of course right at the centre of its event planning. But the emirate isn’t just thinking about what will be taking place between October 2020 and April 2021. It is also planning what will be happening after the Expo is over….
Borneo’s orangutans are among the beneficiaries of two corporate social responsibility programmes that were part of the recent ICCA Congress in Kuching, Sarawak. Now the wider outcomes the event delivered will be part of a new study measuring its impact. By Jane Vong Holmes, ICCA Asia Pacific Chapter Deputy Chair and Senior Manager Asia, GainingEdge. In many parts of Asia, although the interest is…
Dubai is well known to international travellers as a glamorous and luxurious playground. But it is also a thriving regional hub with a defined and strategic vision of its future… and of the significant part professional and business events will play in this development. In an exclusive video recorded for The Iceberg at the recent BestCities Global Forum, Steen Jakobsen – Director of Dubai Business Events – discusses the emirate’s diversification from a historical reliance on oil towards…
As the Australian economy shifts from mining to services, it is becoming important to invest in other industries. Business Events Sydney Chief Executive, Lyn Lewis-Smith says Australia needs to increase investment so we can remain competitive and attract more global business events. If Australia means business when it comes to boosting the economy, connecting industry…
David Wallace, COO of locally-based AngelouEconomics, gave Convening Leaders Global Connections in Austin, Texas, his thoughts on how recent geopolitics affect the events industry. From PCMA… Looking Ahead: How Will the Global Economy Impact Events In 2017?
From Convening Leaders 2017 in Austin, Texas, here are views on the correct way to approach the sector from three convention industry chiefs: Chris Cahill, CEO of Luxury Brands, Accor Hotels, Matt Sanderson, President & CEO of SmithBucklin and Joseph Popolo, CEO of Freeman. From PCMA… 5 Key Lessons from Convention Industry CEOs
David McMillin has posted three PCMA trend directions for experiences in 2017… 3 Trends That Will Transform Experiences In 2017 See also… PCMA Picks Top 5 Meeting Trends to Watch in 2017
A Welcome and Congratulations to The Iceberg! I am pleased to be able to contribute to this, the first edition of our newest industry communications vehicle The Iceberg, with a few observations of what it represents in terms of how far we’ve come and how much we’ve evolved as an industry. At the same time,…
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