Features

Destination Canada to Unveil Case Study #1 at IMEX

The largest ever Legacy & Impact Study of Business Events, announced by Destination Canada last year, is set to unveil its first video-rich edition to the Press at IMEX in Frankfurt. The 3-Year, 16-event study of events held in Canada between 2018-2024 will deliver insights and data which ultimately may provide a framework for extended…

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BE>FUTURE Prepares for IMEX Update

BE>FUTURE, the 30-month project inspired by leading EU convention bureaux from Flanders and Catalunya and co-funded by the European Union to the tune of €4m, aims to use the opportunity to transform the European Business Events Industry into a regenerative, resilient, and responsible powerhouse aligned with European Tourism Transition Pathways and the UN Sustainable Development…

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ICCA Extends Partnership with UN Tourism

From ICCA: This landmark partnership agreement sees ICCA recognised as the UN Tourism partner for business events across all UN Tourism platforms and initiatives. This collaboration recognises the influence and transformative potential of the business events industry and puts it on the map as a key driver for socio-economic progress across the world. ICCA acknowledges…

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European Union: Entering the Conversation

From tw tagungswirtschaft: The European elections are approaching. But for many citizens and quite a few event professionals, the European Union seems far away. Yet the European Parliament and the European Commission influence our (professional) lives on a daily basis. The EU Dialogue and the EU project BEFuture build bridges to Brussels and underpin the…

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Copenhagen Legacy Lab Raises its Legacy Game

From Wonderful Copenhagen: In a first for the international events industry, Copenhagen Legacy Lab has expanded its legacy framework for congresses to include events. The process will ensure a strategic approach to creating long-lasting positive impact from international events held in the Danish capital. International events have – just like congresses – the potential to…

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Associations Look to the Future

From Skift Meetings: Societal transformation and the future of association meetings were the themes an ICCA conference, part of Business Events Industry Week, held in the most apropos setting, ASAE’s headquarters. The International Congress and Convention Association (ICCA) held “The Future of Association Meetings and Societal Transformation,” a half-day conference at the headquarters of ASAE…

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Academic Conferences Tackle the Taylor Swift Phenomenon

From PCMA: Taylor Swift’s continued rise in popularity has helped define the post-pandemic zeitgeist — so much so that her influence has been the topic of academic conferences. The first major event centered on the singer — aptly named Taylor Swift: The Conference Era in honor of her ongoing global Eras Tour that celebrates the…

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BestCities Deliver Smash Hit in Melbourne

CREATING CONNECTIONS WITH PURPOSE: The BestCities Global Alliance’s annual Forum was delayed from December 2023 to coincide with the Australian Tennis Open, in Melbourne, in January where international associations and the 13 member cities of the Alliance convened to advance positive impact and social legacies from their meetings. Loren Christie, managing director of the Alliance…

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CHANGE STARTS HERE: How BESydney Advances the Government Agenda

In a candid interview from Sydney, New South Wales, the General Manager of Content, Creative & Corporate Affairs at Business Events Sydney – Carolin Lenehan – shares the conversation that is now being had between her organisation and government – a conversation that The Iceberg would urge all DMOs to share with their city, state,…

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Hosting Impactful Events: Insights from Wellington’s Climate Experts

From AMI: With climate innovation a focus across all industry sectors in New Zealand’s capital, Wellington, it means organisers can find a wealth of forward-thinking ideas and experts to support their events. New Zealand is well-known for its environmental focus from every angle, ranked 5th in the world for its climate change readiness. And it’s…

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Unlocking Government Support the Sarawak Way

Chief Executive Officer of Business Events Sarawak and The Iceberg Ambassador Amelia Roziman ABS CIS combines with GainingEdge Chairman, Gary Grimmer, to share the success of her organisation as she prepares to host of the first ever ICCA Association Impact Masterclass being held in Kuching in April. Alignment to the 10-Year Development Strategy of the…

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Meet Wellington’s Science Leaders Attracting International Events

From AMI Magazine: New Zealand is strengthening its reputation as it puts science and innovation at the top of its agenda. And it’s proving attractive for associations bringing their conferences to its capital city, Wellington. Wellington boasts the largest research, science and innovation workforce in New Zealand. Whether it’s life sciences, climate innovation, or the…

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JMIC Case Studies: Gaining Momentum

As The Iceberg reaches its half birthday – having launched in January 2017 – perhaps it is time to restate the principle behind the unusual metaphor we appropriated. If you prefer, perhaps it is time to gaze again at the blue sky above The Iceberg. This platform is presented by the Joint Meetings Industry Council and emerged not only as a vehicle for industry advocacy in general…

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Calgary: A Tech Revolution and a Convention Centre

Innovative technology start-ups are now increasingly visible alongside the more established energy sector across Calgary’s business landscape. The destination is home to the largest number of fledgling tech businesses per capita in Canada, and the recently refurbished Calgary TELUS Convention Centre likes to see itself as a facilitator of this entrepreneurial trend. From PCMA Convene…

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Singapore: The Next Silicon Valley

Already with the world’s fastest Internet connection speed, the city-state of Singapore is making a play to become Asia’s leading start-up incubator and the next silicon valley. The Singapore Tourism Board makes the case that coming investment in R & D, the many ICT events already held there, and an easy business environment all help foster tech success. From PCMA Convene…

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IMEX 2017: Incredible Impacts

IMEX 2017 in Frankfurt saw the launch of one initiative rather complementary in its aims to what the Joint Meetings Industry Council and The Iceberg are also trying to achieve. ICCA – the International Congress and Convention Association – and BestCities Global Alliance announced that associations whose meetings have a great legacy story to tell will be able to apply for…

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