Sector: Destination Marketing

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A City’s Resilience: Why Business Events Are at the Epicentre of the Quintuple Helix

Rotterdam & Partners’ Business Development Manager Catherine Kalamidas argues for the unique role only DMOs can play in bringing together business, academia, government, civil society and environmental interests using business events as a focal point for collaboration and intelligent, coordinated development that serves all interests. She argues that if a DMO is defunded, its role…

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What the DestinationNext Study Tells Us About Event Impact

Gary Grimmer argues that developing a value proposition around event impacts is the most strategic issue facing both destination promoters and events organisers. If we measure and report impacts effectively using multi-dimensional KPIs that communicate the industry’s full economic, social and environmental value, we’re going to be part of a more successful and sustainable industry.

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Destinations International 2025 Futures Study: Turning Data and Insights into Actionable Foresight

Destinations International’s Jane Cunningham and MMGY NextFactor’s Managing Director Cassandra Gilbertson discuss the ways in which DI’s latest biennial study will shape the policy priorities and primary challenges facing destination organisations worldwide over the coming years. A huge shift in business models and strategic responsibilities has been taking place over the last decade, moving from…

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Announcing ImpactAIQ – an Intelligent Way to Make Sense of Event Impact Data

A unique collaboration between academia, event impact expert practitioners #MEET4IMPACT, AI events company Gevme and leading meetings destinations aims to help meeting owners and destinations to create unique impact reports on these events, making it relatively simple to plug a wide variety of large data sets into standardised reporting frameworks, for example “Theory of Change”…

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2 July 2026

ICCA Business Workshop European Destination Marketing Sector 2026, Salzburg, Austria

The ICCA Business Workshop European Destination Marketing Sector 2026 will be hosted in Salzburg, Austria, and will bring together up to 15 ICCA Destination Marketing Members from across Europe with their European association clients, to have one-to-one business meetings and of course explore all that Salzburg has on offer for association delegates.

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12 February 2026

ICCA Business Workshop International Destination Marketing Sector 2026, Wellington, New Zealand

ICCA Business workshops are a quick and effective way to get a well-informed overview of what offers are available on the market from ICCA members and to exchange knowledge best practices between associations and meeting suppliers. The workshop will bring together up to 15 Destination Marketing members from across the world with their International association…

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17 October 2026

Destinations International | Fall CDME Course, Ottawa, ON, Canada

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. An approved CDME Application is required prior to registering for courses. Please…

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18 July 2026

Destinations International | Summer CDME Course, Portland, OR, USA

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. An approved CDME Application is required prior to registering for courses. Please…

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21 February 2026

Destinations International | Winter CDME Course, Cleveland, OH, USA

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. An approved CDME Application is required prior to registering for courses. Please…

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26 April 2026

Destinations International | Spring CDME Course, Dallas, TX, USA

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. An approved CDME Application is required prior to registering for courses. Please…

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26 October 2026

Destinations International | Business Operations Summit, Oklahoma City, OK, USA

The Business Operations Summit is a cross-functional gathering of destination organization professionals in finance, human resources, operations and technology. This year’s summit will provide insight on post-pandemic recovery from an organizational perspective, focusing on new ways to think about how destination organizations are organized, staffed and operated.

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10 September 2026

21st TourMIS Users’ Workshop & International Seminar 2026, Vienna

The event is aimed at city, regional, national, and international tourism organisations, as well as universities and companies from the hospitality and tourism industry. It is directed toward managers, academics, as well as consultants and representatives of governments and international organisations dealing with tourism. Participants are invited to register for both days or can choose…

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9 December 2025

Destination Mexico & Latin America, Puerto Vallarta, Mexico

Destination Mexico and Latin America — Northstar’s destination-specific hosted-buyer event — brings together the most highly qualified meeting and incentive buyers from North America with top destinations, hotels/resorts, cruise lines, DMCs, DMOs, technology and merchandise providers, and tourism offices from the region. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers…

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Introduction of VISIT USA Act to Restore Brand USA Funding Ahead of Major Global Events

The VISIT USA Act, introduced in Congress today, would restore critical funding to Brand USA—America’s destination marketing organization as the nation prepares to host a decade of global events including the 2026 FIFA World Cup, America 250 and the 2028 Summer Olympics, providing resources to promote the United States abroad, attract international visitors…

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GainingEdge releases Third Edition of Global Intellectual Capital Report

GainingEdge has released the third edition of its Leveraging Intellectual Capital Global Report, analysing more than 7,500 international associations. Building upon the foundations of the 2021 report, the new edition introduces a refined methodology that broadens the analysis beyond associations hosting large congresses (over 500 participants) to also include mid-size conferences (200–499 participants).

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Share Your Insight at the CityDNA International Conference in Helsinki

City Destinations Alliance has launched a Call for Speakers for the International Conference & General Assembly in Helsinki, on April 22-24, 2026. Under the theme “The Human Pulse of Place and Purpose: Beyond the numbers, exploring the strategic forces shaping cities,” you are invited to help shape a programme that turns insight into action for…

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Destinations International Research Calls for Fresh Advocacy Model Amid Funding Reductions

Destination leaders recently gathered in California as Destinations International shared new research and resources for destination organisations to strengthen reputation, advocacy, and long-term success. This included The Advocacy Leadership Imperative, produced with MMGY NextFactor and supported by the DI Foundation, outlining a model for destination advocacy that embeds it across governance, strategy, and performance.

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How to Fight the War on Words

Business Events Montreal argues that destinations and the business and professional events they host should unapologetically push back against censorship, DEI “cancellation,” and anti-science climate-change denialism. It says safe platforms for civilised disagreement are vital for progress and believes this stance strengthens Montreal’s appeal for international meetings, aligning business interests with a firm moral position.

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The Antwerp Innovation Journey: Where the Blue Economy Comes to Life

Understand how and why Antwerp is building its events strategy around future-industries, sustainable solutions and economic development priorities, leveraging academic excellence, start-up innovation, and industrial scaling-up know-how to attract the most relevant international events. An excellent model for other cities wishing to fully exploit their intellectual capital and business sector advantages, from Antwerp Convention Bureau…

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A Shared Vision for the Urban Visitor Economy: The Tórshavn Declaration

Through workshops built around Political, Economic, Social, and Technological dimensions, attendees at CityDNA Autumn Conference identified priorities for Europe’s cities: stronger advocacy at EU level, sustainable funding models, inclusivity, AI integration, and data ethics. Using conferences as a platform for strategic realignment is a powerful way to ensure engagement and alignment to vision and goals.

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