Meeting professionals are so over-taxed in the present, they often forget—or don’t have the time—to look ahead. Take a moment to preview the future based on MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine and then discuss the trends that are most affecting you and your peers. Brainstorm ways to…
For years, meeting professionals have used event signs for directional and informational purposes, helping participants navigate event spaces and the experiences therein. Increasingly, however, they’re leveraging these signs to transform meeting spaces into brand experiences, to create a sense of place and to achieve education or networking objectives. Review best practices in sign design and…
Event success relies more heavily on effective planning than it does on execution. With key principles of effective project management tools and communications strategies in play, you’ll not only assemble the right team, but you’ll communicate effectively, keep them motivated, stay on track, and working in sync. Join us for an interactive facilitated discussion about…
Meeting and event planners are searching for ways to reach and engage the 110 million people over 50 in the US. While the generation control 70% of disposable income and represent 50% of consumer purchases, they are often left out of traditional marketing and advertising targets. To understand this huge audience Next For Me publishes…
Mastering winning skills in marketing yourself and communicating your value as an event planner is the key to your success and growth in the meeting planning industry. Value needs to be articulated, framed and communicated effectively, as part of a purposeful relationship management with senior leadership and C‐Suite. Learn practical and effective strategies for marketing…
Meeting planning professionals spend lots of time communicating, often in written form. Poorly written messages can be hurried or unclear, cause a need to double back too often. Beware! Mistakes in writing can affect your reputation and credibility as well as your productivity. This webinar with Barbara McNichol serves as an insightful refresher for using fundamental…
Change is constant in all industries, which is reflected even to a greater extent in the meeting industry. Knowing how to deal with change effectively and purposefully is a critical skill toward success. Learn the science behind change resistance, and effective strategies for overcoming obstacles and improving change management skills and agility in a fast-paced…
Stellenbosch 360 has just hosted its second Business Tourism Indaba, at which The Iceberg was invited to attend and speak. As well as gathering meetings industry players from across South Africa and wider, the Indaba shone a spotlight on both the university town’s own sector offering as host, and the approach it takes to fostering…
The 2018 IMEX Policy Forum (formerly Politicians Forum) featured significant changes in format in an ongoing bid to optimise interactions between government representatives and industry leaders and to make outcomes clearer and more actionable. The 2018 Policy Forum programme included four key parts: An advance discussion group of national level government representatives addressing policy issues…
Not too long ago, even people in the hotel industry referred to the meeting rooms in their hotels as boxes. But all of that has changed, and in a big hurry too. Today the expectations of meetings and the venues that host them are much higher. Planners are finding that venues which engage the senses…
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