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The process of designing and executing a seamless event is an art, but tracking and analysing all the metrics is definitely a science. The formula for success can vary from group to group, but there are some universal metrics that most planners should focus on — ones that go beyond total attendance and satisfaction scores.
Why does The Iceberg consider the just-released IMEX White Paper, “Place Leadership and the Business Events Sector”, to be so important? In almost four decades of monitoring and supporting this sector, The Iceberg Curator, Martin Sirk, has reviewed hundreds of research reports, policy documents, and thought-leadership papers, yet he notes that “few match this paper’s…
Speaking at this year’s Place Leaders Forum at IMEX Frankfurt, future of cities expert Prof. Greg Clark articulates the potential for business events to fulfil a pivotal role within destinations’ strategic thinking, thanks to the emergence of new competitive realities as we enter an era where the Innovation Economy interacts with the Experience Economy. Our…
PCMA’s newly released report provides in-depth analysis of the trends, market dynamics, innovation priorities, and stakeholder perspectives shaping one of the world’s fastest-evolving sectors. Combining sector intelligence, community insights, and practical implementation tools, the report equips event professionals, destinations, and suppliers with actionable strategies to make more informed business and event decisions.
From Boardroom: Sven Bossu, CEO of AIPC, unpacks the complexities and challenges of advocacy within the meetings industry. Drawing from first-hand experience and real-world examples, he explores why a structured, consistent approach is essential to making the industry’s voice heard—especially at the policy level.
Hip replacements in Africa, domestic violence abatement in Mongolia, autism inclusivity, First People’s engagement, public health structural transformation – the wide-ranging case studies highlighted in this Boardroom article have one thing in common: a shift from “recognising” the impact of events, to partnerships between organisers and destinations that plan for positive outcomes and long-term legacy.
When dentist Alain Perceval launched the first CIDAE congress in 2009, he wasn’t trying to build a legacy. He simply wanted to fill a gap – a space for clinicians passionate about adhesive and aesthetic dentistry to learn from the very best, in an atmosphere that valued science as much as human connection. From Boardroom…
The congress of the European Committee for Treatment and Research in Multiple Sclerosis demonstrates the impact of Barcelona Convention Bureau’s Legacy Programme, where intentional impact planning brought scientific advances closer to patients, encouraging their participation in research, whilst educating Barcelona’s business community about stigma around MS and building more inclusive workplaces. From Boardroom…
When the 76th International Astronautical Congress convened at ICC Sydney in 2025, Sydney became host of one of the world’s most strategically charged sectors. Space agencies, governments, scientists, engineers, commercial suppliers, students and the public gathered in Darling Harbour at a congress that reflected the ambition and complexity of the global space economy. From Boardroom…
Naomi Smith explores what events are revealing about association leadership this year in places where strategy becomes visible: association events. Naomi is joined by Ariane Brusselmans, Senior Nonprofit Executive and Director of Conferences at the International AIDS Society, and Professor Peter Van Daele, Secretary General of the International Union of Radio Science.
Copenhagen’s life science congresses are being asked to do more than convene international specialists. Through Valuable Meetings, a MeetDenmark project supported by the Danish Board of Business Development, the city is exploring how congresses can become active platforms for sector development, connecting global associations with Danish research, healthcare, companies and innovation networks. From Boardroom…
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