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Transatlantic advocacy of Business Events reached new highs as the leading industry organisations, including Iceberg Partners & Ambassadors, advanced policy engagement in the political hubs of Washington DC and Brussels ahead of elections. Better still – the message is proving coherent, and consistent. From April 8-11, the Business Events Industry Week (BEIW) held in Washington…
Amanda Ferguson, the VisitScotland and Marketing Edinburgh veteran DMO is now working alongside academics within the University of Edinburgh in a concerted effort to attract strategically important international conferences to Scotland’s capital city. The drivers are sectoral growth and the Research Excellence Framework (REF) which determines the global reputational standing of the university index-linked to…
From tw tagungswirtschaft: The European elections are approaching. But for many citizens and quite a few event professionals, the European Union seems far away. Yet the European Parliament and the European Commission influence our (professional) lives on a daily basis. The EU Dialogue and the EU project BEFuture build bridges to Brussels and underpin the…
From AMI: The Meetings Industry Manifesto is one of the most lucid – and mercifully succinct – advocacy documents I have read in 14 years as a journalist working in this field. The result of recent talks between newly elected members of the European Parliament and representatives from the Joint Meetings Industry Council, VisitBrussels, CityDNA,…
From Trade Show Executive: Net Zero Carbon Events (NZCE), the Strategic Alliance of the National Convention Bureaux of Europe and Gevme collaborated to launch the Sustainability Hub for Events. The new platform utilizes AI to simplify sustainability guidelines into actionable steps for events. Sustainability Hub for Events works by indexing events’ data to create customized…
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